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Introduction to Marketing (10 cr)

Code: HL00BQ78-3042

General information


Enrollment

28.11.2022 - 04.12.2022

Timing

23.01.2023 - 31.05.2023

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Laurea Otaniemi, liko

Campus

Laurea Otaniemi

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish

Teachers

  • Eeva Miettinen
  • Tomas Illman

Teacher in charge

Eeva Miettinen

Groups

  • HLG223KA
    Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K23, Otaniemi

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**

**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.

Grading scale

Approved/Failed