Introduction to Marketing (10 cr)
Code: HL00BQ78-3041
General information
Enrollment
22.05.2023 - 28.05.2023
Timing
04.09.2023 - 17.12.2023
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLG223SALiiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, S23, Otaniemi
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
H-5