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Introduction to Marketing (10 cr)

Code: HL00BQ78-3032

General information


Enrollment

22.05.2023 - 28.05.2023

Timing

24.08.2023 - 30.11.2023

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)

Teachers

  • Anne Martola
  • Laura Salmi

Teacher in charge

Anne Martola

Groups

  • HLA223SN
    Liiketalouden koulutus, taloushallinto ja rahoitus, päivätoteutus, S23, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- show initiative in projects and as a member of a project group in a responsible and goal-oriented way

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5