Introduction to Marketing (10 cr)
Code: HL00BQ78-3022
General information
Enrollment
29.11.2021 - 05.12.2021
Timing
01.03.2022 - 31.07.2022
Number of ECTS credits allocated
10 op
RDI proportion
3 op
Mode of delivery
Contact teaching
Unit
Laurea Otaniemi, liko
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLG2), Laurea Otaniemi, Finnish
Teachers
- Eeva Miettinen
- Tomas Illman
Teacher in charge
Eeva Miettinen
Groups
-
HLG222KALiiketalouden koulutus, monimuotototeutus, K22, Otaniemi
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Grading scale
Approved/Failed