Introduction to Marketing (10 cr)
Code: HL00BQ78-3016
General information
Enrollment
23.05.2022 - 29.05.2022
Timing
08.09.2022 - 15.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 85
Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Tarmo Pallari
- Laura Salmi
Teacher in charge
Laura Salmi
Groups
-
NDA222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Leppävaara
-
NKA222KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- show initiative in projects and as a member of a project group in a responsible and goal-oriented way
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5