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Introduction to Marketing (10 cr)

Code: HL00BQ78-3012

General information


Enrollment

24.05.2021 - 30.05.2021

Timing

23.08.2021 - 05.12.2021

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Laurea Leppävaara, tiko

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Tietojenkäsittelyn koulutus (NTA2), Laurea Leppävaara (Finnish)

Teachers

  • Kirsi Maste
  • Laura Salmi

Teacher in charge

Kirsi Maste

Groups

  • NTA221KN
    Tietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara

Learning outcomes

The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- show initiative in projects and as a member of a project group in a responsible and goal-oriented way

Teaching methods

The implementation plan is available in Finnish.