Introduction to Marketing (10 cr)
Code: HL00BQ78-3012
General information
Enrollment
24.05.2021 - 30.05.2021
Timing
23.08.2021 - 05.12.2021
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Tietojenkäsittelyn koulutus (NTA2), Laurea Leppävaara (Finnish)
Teachers
- Kirsi Maste
- Laura Salmi
Teacher in charge
Kirsi Maste
Groups
-
NTA221KNTietojenkäsittelyn koulutus, päivätoteutus, K21, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- show initiative in projects and as a member of a project group in a responsible and goal-oriented way
Teaching methods
The implementation plan is available in Finnish.