•   Introduction to Marketing HL00BQ78-3002 01.08.2021-31.12.2021  10 credits  (HLF221SA) +-
    Learning outcomes of the course
    The student is able to
    - use the basic terms of marketing
    - define the goals and metrics for marketing and sales
    - apply the marketing mix framework to an organization
    - acquire customer information, define target groups, and describe the customer journey
    - act and communicate in a customer-oriented manner in sales situations
    - show initiative in projects and as a member of a project group in a responsible and goal-oriented way

    Teacher in charge

    Oskari Vesterinen

    Mode of delivery

    Face-to-face

    Language of instruction
    • Finnish
    Completion language(s)
    • Finnish
    Timing

    01.08.2021 - 31.12.2021

    Enrollment period

    24.05.2021 - 30.05.2021

    Group(s)
    • HLF221SA
    Seats

    20 - 50

    Unit

    Laurea Lohja, liko

    Teacher(s)

    Oskari Vesterinen, Ilkka Bergius

    Programme(s)

    Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)

    Campus

    Laurea Lohja

    Evaluation scale

    Approved/Failed