Building internet enabled markets (5 cr)
Code: A9384-HYA21821
General information
Enrollment
01.04.2019 - 07.04.2019
Timing
02.05.2019 - 31.08.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Degree programmes
- Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
Teachers
- Ville Saarikoski
Teacher in charge
Ville Saarikoski
Groups
-
HYA218SJDegree Programme in Service Innovation and Design, yamk, S18, Leppävaara
Learning outcomes
The student is able to
- understand the characteristics of information and why it is very much different to a physical world
- look at businesses from a network perspective
- identify business opportunities of the internet
- apply an understanding of the information society to build new markets
- work at the intersection of business and information technology
Content
- We will look into how the internet is shaping our business environments and our economy
- Study what it means when digital content is costly to produce cheap to produce i.e. the marginal cost zero challenge
- The invisible hand of markets and economies. Understand how interaction shapes businesses (basic game theory) and how value is created and captured in networks
- Look at some basic principles on how a complex information network (the internet) shapes business opportunities
- The change from consumers to prosumers i.e. how customers and other stakeholders become parts of the business model
- Brick and click, how the virtual shapes the business models of traditional physical world businesses
- Business Model Canvas
- How to build new industries
- basic elements, case examples