Building internet enabled markets (5 cr)
Code: A9384-HYA21821
General information
- Enrollment
-
01.04.2019 - 07.04.2019
Registration for the implementation has ended.
- Timing
-
02.05.2019 - 31.08.2019
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Degree programmes
- Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
Objective
The student is able to
- understand the characteristics of information and why it is very much different to a physical world
- look at businesses from a network perspective
- identify business opportunities of the internet
- apply an understanding of the information society to build new markets
- work at the intersection of business and information technology
Content
- We will look into how the internet is shaping our business environments and our economy
- Study what it means when digital content is costly to produce cheap to produce i.e. the marginal cost zero challenge
- The invisible hand of markets and economies. Understand how interaction shapes businesses (basic game theory) and how value is created and captured in networks
- Look at some basic principles on how a complex information network (the internet) shapes business opportunities
- The change from consumers to prosumers i.e. how customers and other stakeholders become parts of the business model
- Brick and click, how the virtual shapes the business models of traditional physical world businesses
- Business Model Canvas
- How to build new industries
- basic elements, case examples