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Building internet enabled markets (5 cr)

Code: A9384-HYA21821

General information


Enrollment
01.04.2019 - 07.04.2019
Registration for the implementation has ended.
Timing
02.05.2019 - 31.08.2019
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Campus
Laurea Leppävaara
Teaching languages
English
Degree programmes
Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
Teachers
Ville Saarikoski
Teacher in charge
Ville Saarikoski
Study unit
A9384

Objective

The student is able to
- understand the characteristics of information and why it is very much different to a physical world
- look at businesses from a network perspective
- identify business opportunities of the internet
- apply an understanding of the information society to build new markets
- work at the intersection of business and information technology

Content

- We will look into how the internet is shaping our business environments and our economy
- Study what it means when digital content is costly to produce cheap to produce i.e. the marginal cost zero challenge
- The invisible hand of markets and economies. Understand how interaction shapes businesses (basic game theory) and how value is created and captured in networks
- Look at some basic principles on how a complex information network (the internet) shapes business opportunities
- The change from consumers to prosumers i.e. how customers and other stakeholders become parts of the business model
- Brick and click, how the virtual shapes the business models of traditional physical world businesses
- Business Model Canvas
- How to build new industries
- basic elements, case examples

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