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New Service Development and Innovative Business Models (5 cr)

Code: A9301-3002

General information


Enrollment

23.11.2020 - 29.11.2020

Timing

01.01.2021 - 18.06.2021

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Korkeakouluyksikkö D /YAMK

Campus

Laurea Leppävaara

Teaching languages

  • English

Degree programmes

  • Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara

Teachers

  • Otto Mäkelä

Groups

  • HYA220SJ
    Degree Programme in Service Innovation and Design, yamk, S20, Leppävaara

Learning outcomes

The student is able to
- develop service logic into a business model
- develop and model innovative service systems, concepts and processes

Teaching methods

The study unit consists of two parts: participation in contact days and learning assignments.

Location and time

Schedule for contact days:
4.3.2021 09.00 - 16.30: Practicalities of the study unit, introductory lecture, preassignment presentations, working in groups
The first contact day is in Zoom: https://laurea.zoom.us/my/ottmake

8.4.2021 09.00 - 16.30: Guest lectures, working in groups (case assignment)
8.5.202 09.00 - 16.30: Working in groups, case assignment presentations, reflection

Learning materials and recommended literature

To be announced in Canvas. Selection of books and articles related to various aspects of new service development.

Co-operation with working life and/or RDI

Learning assignment in collaboration with a case company.

Students workload

5 credits = 5x 27 hours (135h)

Further information for students

Having completed the study unit a student is able to
- analyse, develop and design business models
- develop and model innovative service concepts as a part of a service system

In addition, the aim is to foster a comprehensive understanding of service design: How design thinking is integrated with business design and how this is realised through the business model concept?

Grading scale

H-5

Evaluation methods and criteria

Scale 0...5.
See Laurea's evaluation criteria for Master's studies: https://laureauas.sharepoint.com/sites/linkfi/Dokumentit/Evaluation_criteria_of_a_study_unit_master.pdf