40% Face-to-face, 60% Distance learning
Main literature: Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences Fyall, A.; Legohérel, P.; Frochot, I.; Wang, Y. Routledge 2019. Other examples of literature: Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York. Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.
Lectures on Campus and Online.
Learning diary 50%
Development project (group work) 50%
Self- and group evaluation
Development project (group work)
01.03.2022 - 31.05.2022
29.11.2021 - 05.12.2021
20 - 50
Laurea Leppävaara, service
Marjaana Salomaa, Petri Miinalainen
Discover tourism or similar tourism studies recommended.
For exchange students in tourism and hospitality field.
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”
Intensive implementation requires participation in contact teaching in accordance with the syllabus.
Complementary Competence, bachelor’s studies in English (CCM2), Services
30 h lectures & guidances
105 h independent/ group work
Intensive course. Please prepare to attend to all online lectures in schedule. The exact schedule will be confirmed when the course begins.
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – use professional concepts in a consistent manner and demonstrate his/her familiarity with the knowledge basis – report and communicate in a professional manner PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – act independently taking into account the operating environment – take responsibility for interaction with customers and/or co-operation partners and for responding to their needs TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – describe the significance of his/her actions for successful co-operation – describe his/her competence in relation to the learning outcomes
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – critically evaluate information and justify their actions with science-based knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – propose creative solutions at work – promote professional co-operation and enhance customer and partner relationships TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – act in a manner that promotes the team’s entrepreneurial and responsible approach to work -describe the development of his/her competence in relation to the learning outcomes
PROFESSIONAL KNOWLEDGE BASIS, INFORMATION SEARCHING AND REPORTING – analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge PROFESSIONAL PRACTICE AND WORKPLACE DEVELOPMENT – evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact – anticipate needs of customers and/or co-operation partners TEAMWORK SKILLS, LEADERSHIP AND RESPONSIBILITY – evaluate and develop the team’s entrepreneurial and responsible approach to work – evaluate the possibilities for utilising competence and plan his/her personal development and development of the team