Service Business and Marketing (10 cr)
Code: A9128-3011
General information
Enrollment
24.05.2021 - 30.05.2021
Timing
23.08.2021 - 13.12.2021
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teachers
- Sini Temisevä
- Jarmo Heinonen
Teacher in charge
Sini Temisevä
Groups
-
MLA221KA2Palveluliiketoiminnan koulutus, monimuotototeutus, K21, Leppävaara, ryhmä 2
Learning outcomes
The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business
Grading scale
H-5