Service Business and Marketing (10 cr)
Code: A9128-3010
General information
Enrollment
23.11.2020 - 29.11.2020
Timing
15.01.2021 - 07.05.2021
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)
Teachers
- Petri Miinalainen
- Minna Fred
Teacher in charge
Petri Miinalainen
Groups
-
MLA221KAPalveluliiketoiminnan koulutus, monimuotototeutus, K21, Leppävaara
Learning outcomes
The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business
Grading scale
H-5