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Service Business and Marketing (10 cr)

Code: A9128-3010

General information


Enrollment

23.11.2020 - 29.11.2020

Timing

15.01.2021 - 07.05.2021

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Leppävaara

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Palveluliiketoiminnan koulutus (MLA2), Laurea Leppävaara (Finnish)

Teachers

  • Petri Miinalainen
  • Minna Fred

Teacher in charge

Petri Miinalainen

Groups

  • MLA221KA
    Palveluliiketoiminnan koulutus, monimuotototeutus, K21, Leppävaara

Learning outcomes

The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business

Grading scale

H-5