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Business Online Visibility (5 cr)

Code: 01473-3005

General information


Enrollment

29.11.2021 - 05.12.2021

Timing

01.03.2022 - 31.05.2022

Number of ECTS credits allocated

5 op

Virtual proportion

5 op

RDI proportion

5 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, service

Campus

Laurea Virtual Campus

Teaching languages

  • English

Seats

20 - 40

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
  • Complementary Competence, bachelor’s studies in English (CCM2), Services

Teachers

  • Petri Miinalainen

Teacher in charge

Petri Miinalainen

Groups

  • CCM221SY
    Complementary competence (bachelor’s studies), S21, Services

Learning outcomes

Managing online visibility and presence with interesting and engaging contents is one of the major issues in digital marketing. During this course we study different aspects of this and students learn to produce, publish and manage online content from the business perspective and understand the importance of stories, product information, multimedia content, and other online content in creating an online presence for a tourism business.

After successful completion of the course the student
- knows different methods to do pre-research of social media visibility, target groups etc.
- can use keywords in effective marketing and social media contents
- is able create a paid campaign in internet and social media
- analyzes the success of social media efforts and gives grounded solutions based on them
- manages social media channels and contents in co-operation with customers

Teaching methods

Previous tourism studies recommended.

Learning materials and recommended literature

Latest online Visibility tools (SEO, SEM, SM) are used in order to create online visibility plan.

Alternative completion methods of implementation

Not available

Co-operation with working life and/or RDI

During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

Important dates

First assingment is pre-assignment that you carry out before the course starts. Returning it complete and on time is compulsory in order to continue the course. Pre-assignment is evaluated:passed/failed.

Submission of tasks and personal feedback times by teacher is describled on course platform in detail. You will receive development feedback from teacher teacher after submitting tasks (2-4). The final online visibility plan (task 5) will be evaluted numeric scale 1-5.

Students workload

Task 1: 15% Pre-assignment. Returning it complete and on time is compulsory in order to continue the course.
Task 2: 15%
Task 3: 25%
Task 4: 15%
Task 5: 30%

Further information for students

Managing online visibility is one of the major issues in online world. During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

Grading scale

H-5

Evaluation methods and criteria

Assignments 100%.
Student will receive development feedback from teacher after submitting tasks (2-4), which will be graded passed / failed. The final online visibility (task 5) plan will be graded numeric scale 1-5. Excellent (5) – Satisfactory (1), Fail

Evaluation criteria, fail (0)

Student has failed to perform one or more assignments according to instructions