•   Business Online Visibility 01473-3005 01.03.2022-31.05.2022  5 credits  (CCM221SY) +-
    Learning outcomes of the course
    Managing online visibility and presence with interesting and engaging contents is one of the major issues in digital marketing. During this course we study different aspects of this and students learn to produce, publish and manage online content from the business perspective and understand the importance of stories, product information, multimedia content, and other online content in creating an online presence for a tourism business.

    After successful completion of the course the student
    - knows different methods to do pre-research of social media visibility, target groups etc.
    - can use keywords in effective marketing and social media contents
    - is able create a paid campaign in internet and social media
    - analyzes the success of social media efforts and gives grounded solutions based on them
    - manages social media channels and contents in co-operation with customers

    Teacher in charge

    Petri Miinalainen

    Mode of delivery

    Distance learning

    Learning materials and recommended literature

    Latest online Visibility tools (SEO, SEM, SM) are used in order to create online visibility plan.

    Teaching methods

    Previous tourism studies recommended.

    Evaluation methods and criteria

    Assignments 100%.
    Student will receive development feedback from teacher after submitting tasks (2-4), which will be graded passed / failed. The final online visibility (task 5) plan will be graded numeric scale 1-5. Excellent (5) – Satisfactory (1), Fail

    Language of instruction
    • English
    Completion language(s)
    • English
    Timing

    01.03.2022 - 31.05.2022

    Enrollment period

    29.11.2021 - 05.12.2021

    Group(s)
    • CCM221SY
    Seats

    20 - 40

    Unit

    Laurea Leppävaara, service

    Teacher(s)

    Petri Miinalainen

    Further information for students

    Managing online visibility is one of the major issues in online world. During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

    Programme(s)

    Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat, Complementary Competence, bachelor’s studies in English (CCM2), Services

    Campus

    Laurea Virtual Campus

    RDI portion

    5 credits

    Virtual portion

    5 credits

    Evaluation scale

    H-5

    Alternative completion methods

    Not available

    Co-operation with working life and/or RDI

    During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

    Important dates

    First assingment is pre-assignment that you carry out before the course starts. Returning it complete and on time is compulsory in order to continue the course. Pre-assignment is evaluated:passed/failed.

    Submission of tasks and personal feedback times by teacher is describled on course platform in detail. You will receive development feedback from teacher teacher after submitting tasks (2-4). The final online visibility plan (task 5) will be evaluted numeric scale 1-5.

    Students workload

    Task 1: 15% Pre-assignment. Returning it complete and on time is compulsory in order to continue the course.
    Task 2: 15%
    Task 3: 25%
    Task 4: 15%
    Task 5: 30%

    Location and time

    This is a 100 % virtual course, so no contact hours are provided.
    Canvas.