Business Online Visibility (5 cr)

Objective

Managing online visibility and presence with interesting and engaging contents is one of the major issues in digital marketing. During this course we study different aspects of this and students learn to produce, publish and manage online content from the business perspective and understand the importance of stories, product information, multimedia content, and other online content in creating an online presence for a tourism business.

After successful completion of the course the student
- knows different methods to do pre-research of social media visibility, target groups etc.
- can use keywords in effective marketing and social media contents
- is able create a paid campaign in internet and social media
- analyzes the success of social media efforts and gives grounded solutions based on them
- manages social media channels and contents in co-operation with customers

Location and time

This is a 100 % virtual course, so no contact hours are provided.
Canvas.

Oppimateriaali ja suositeltava kirjallisuus

Latest online Visibility tools (SEO, SEM, SM) are used in order to create online visibility plan.

Toteutustapa

Previous tourism studies recommended.

Työelämäyhteistyö ja/tai TKI

During this course you will learn to create online visibility plan for a real tourism company that you find yourself.

Toteutuksen tärkeät päivämäärät

First assingment is pre-assignment that you carry out before the course starts. Returning it complete and on time is compulsory in order to continue the course. Pre-assignment is evaluated:passed/failed.

Submission of tasks and personal feedback times by teacher is describled on course platform in detail. You will receive development feedback from teacher teacher after submitting tasks (2-4). The final online visibility plan (task 5) will be evaluted numeric scale 1-5.

Completion alternatives

Not available

Student workload

Task 1: 15% Pre-assignment. Returning it complete and on time is compulsory in order to continue the course.
Task 2: 15%
Task 3: 25%
Task 4: 15%
Task 5: 30%

Evaluation scale

H-5

Further information

Managing online visibility is one of the major issues in online world. During this course you will learn to create online visibility plan for a real tourism company that you find yourself.