Please select the curriculum by the start year of studies and track.
Maria Ekström
Distance learning
Aaker, D. & Aaker, J. L. 2016. What are Your Signature Stories? California Management Review, 58(3), pp. 49-65. doi:10.1525/cmr.2016.58.3.49
Besharat, A. (2010), “How co-branding versus brand extensions drive consumers’ evaluations of new products: A brand equity approach”, Industrial Marketing Management, Vol. 39 No. 8, pp. 1240–1249.
Brodie, R. J., Glynn, M. S. & Little, V. 2006. The service brand and the service-dominant logic: Missing fundamental premise or the need for stronger theory? Marketing Theory, 6(3), pp. 363-379. doi:10.1177/1470593106066797
Calonius, H. (2006). Contemporary Research in Marketing: A Market Behaviour Framework. Marketing Theory, 6(4), 419–428. https://doi.org/10.1177/1470593106069936
Grönroos, C. (2017). On value and value creation in service: a management perspective. Journal of Creating Value, 3(2), 125-141.
Li, K., & Wang, X. (2019). HOW DOES CO-BRANDING INFLUENCE BRAND IMAGE: A qualitative research on Supreme’s brand image from consumers’ perspectives.
Liewendahl, H. E., & Heinonen, K. (2020). Frontline employees’ motivation to align with value propositions. Journal of Business & Industrial Marketing.
Roosens, B., Dens, N., & Lievens, A. (2019). Quid pro quo: The impact of explicit brand mentions and reciprocity in brand alliance communications. European journal of marketing.-London, 53(2), 320-344.
Sipilä, M. & Ekström,Maria, k. 2019. Brand mash-up: Collaborations, partnerships & branding re-invented. [Vantaa]: Laurea University of Applied Science (Found as a book or a Kindle-version through Amazon
Mrad, M., Farah, M. F., & Haddad, S. (2019). From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. Journal of Brand Management, 26(5), 567-582.
Rindell, A. (2013). Time in corporate images: introducing image heritage and image?in?use. Qualitative Market Research: An International Journal.
Rindell, A., Santos, F. P., & de Lima, A. P. (2015). Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage. Journal of Brand Management, 22(5), 467-484.
Urde, M. (2013). The corporate brand identity matrix. Journal of Brand Management, 20(9), 742-761.
Wason, H., & Charlton, N. (2015). How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2(1), 1092192. https://www.cogentoa.com/article/10.1080/23311975.2015.1092192 (Links to an external site.) OPEN ACCESS
These articles are suggestions. More will be found in the CANVAS classroom
This study unit will be offered online starting on the 7th of September 2022 online in Canvas and with our first meeting online on the 7th of September at 2.30 p.m. (EET) in ZOOM: https://laurea.zoom.us/j/68240966539
Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.
The following themes will be presented in our online platform Canvas Branding in a nutshell, Brand heritage, Brand identity and brand image, Brand Values, Brand Financial Value, Mash-up types, Mash-up Interaction Wheel. The assignments will include quizzes, and a brand mash-up project (group assignment). The course will be finalized at the end of September.
We will meet synchronously according to the following time schedule
Introduction 7th of September at 2.30 p.m. to 4 p.m. (EET) https://laurea.zoom.us/j/68240966539
Group work check on the 21st of September 2.30 p.m. to 4.p.m. (EET) https://laurea.zoom.us/j/68240966539
Presentations on the 28th of September at 2.30 p.m. to 5.30 p.m. (EET) https://laurea.zoom.us/j/68240966539
MODULES:
Orientation and getting acquainted (mandatory)
Module 1 Taste of Brand Mash-Up 2 ECTS
Module 2 Financial Value of brands Group work 1 ECTS
Module 3 Brand Mash-Up Project 2 credits (ECTS) includes online presentations
“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
To achieve grade 5 (excellent) the student must be able to:
- create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
- solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
- develop the activities of the competence area in a target-oriented and communal fashion. (Development)
- communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)
To achieve grade 3 (good) the student must be able to:
- gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
- use concepts of the area of expertise fairly. (Knowledge base)
- solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
- create target-oriented, justified development plans considering the community. (Development)
- communicate in a competent, clear and consistent manner both orally and in writing. (Communication)
To achieve grade 1 (satisfactory) the student must be able to:
- gather, process, produce and evaluate information widely. (Knowledge base)
- use concepts of the area of expertise systematically. (Knowledge base)
- solve problems in research, development and/or innovation activities. (Problem solving)
- recognise and analyse focuses of development making use of the knowledge base. (Development)
- communicate clearly both orally and in writing. (Communication)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. [If Urkund is used when assignments are checked, the lecturer will inform the students of this.]
English
01.08.2022 - 31.12.2022
23.05.2022 - 29.05.2022
21 - 40
Maria Ekström
The study unit corresponds to the requirements of Master's level education.
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
4 credits
5 credits
H-5
According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.
Students are supposed to contact the organizations included in the brand mashups
Please attend the first online session on the 7th of September (mandatory) in ZOOM: https://laurea.zoom.us/j/68240966539
One credit equals approximately 26.7 hours of work performed by the student. The different assignments are divided in the following manner:
MODULES:
Orientation and getting acquainted (mandatory) 7th of September in ZOOM
Module 1: Get in the mood for branding 1 ECTS
Module 2: Branding in a nutshell 1 ECTS
Module 3: Defining Mash-Ups and the sustainability challenge 1 ECTS
Module 4: Brand Mash-Up Project Group work 2 ECTS
Brand strategy, brand development, branding for growth
Eija Lipasti
Distance learning
Kotler et al, 2017, Marketing 4.0, Moving from traditional to digital
Kotler et al, 2021, Marketing 5.0, Technology for humanity
Chaffey&Smith, Digital Marketing Excellence, 2017: Planning, Optimizing and Integrating Online Marketing
All the books can be found through Laurea Library's Finna resources.
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Marketing, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
This study unit will be offered online starting on the 26th of August 2022 on the Laurea learning platform Canvas. The workspace of the course will open then.
The first meeting online will be on the 7th of September at 9.00 - 10.30 a.m. (EET). The course will be finalized at the end of October.
Digital marketing is fundamental for any company or organisation , event, person or phenomenom. During this study unit we concentrate on gaining basic knowledge on digital marketing techniques and possibilities.
The following themes will be presented in the course:
Orientation and getting to know each other
Module 1: Digital transformation impacting marketing, marketing strategy and objectives, reaching customer through electronic channels
Module 2: Online advertising, SEO and CRM&marketing automation
Module 3: Video, social media, and buzz&influencer marketing
Module 4: Campaign planning and methods to measure effectiveness of marketing activies
First meeting on the 7th of September at 9.00 a.m. to 10.30 a.m. (EET)
Guiding session on the 14th of September 3.00 p.m. to 4.p.m. (EET)
Guiding session on the 21st of September 4.00 p.m. to 5 p.m. (EET)
Guiding session the 5th of October 3.00 p.m. to 4 p.m. (EET)
Presentations on the 12th of October at 2.30 p.m. to 5.30 p.m. (EET)
Grading of the course is based on points achieved during the course.
Quizzes total max 10 points
Fundamentals of marketing certification max 30 points
Projectwork max 60 points
“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
To achieve grade 5 (excellent) the student must be able to:
- create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
- solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
- develop the activities of the competence area in a target-oriented and communal fashion. (Development)
- communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)
To achieve grade 3 (good) the student must be able to:
- gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
- use concepts of the area of expertise fairly. (Knowledge base)
- solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
- create target-oriented, justified development plans considering the community. (Development)
- communicate in a competent, clear and consistent manner both orally and in writing. (Communication)
To achieve grade 1 (satisfactory) the student must be able to:
- gather, process, produce and evaluate information widely. (Knowledge base)
- use concepts of the area of expertise systematically. (Knowledge base)
- solve problems in research, development and/or innovation activities. (Problem solving)
- recognise and analyse focuses of development making use of the knowledge base. (Development)
- communicate clearly both orally and in writing. (Communication)
English
01.08.2022 - 31.12.2022
23.05.2022 - 29.05.2022
21 - 40
Eija Lipasti
The study unit corresponds to the requirements of Master's level education.
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
5 credits
H-5
According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.”
Please, visit Laurea Infra and contact Eija Lipasti (eija.lipasti@laurea.fi) if you want to proceed with demonstration of competence.
Students are expected to find organisations that they focus on in their coursework or alternatively work with another student(s) to accomplish the assignments.
Please, see above.
One credit equals approximately 26,7 hours of work performed by the student. Note: this is average and depending on student's prior knowledge on the course themes accomplishing the course may require student longer or less than the average.
Distance learning
English
01.11.2022 - 31.03.2023
23.05.2022 - 29.05.2022
21 - 40
Tarja Chydenius
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
5 credits
Approved/Failed
Ville Saarikoski
Distance learning
English
01.08.2022 - 31.12.2022
23.05.2022 - 29.05.2022
21 - 40
Ville Saarikoski
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
5 credits
Approved/Failed
Distance learning
English
01.08.2022 - 31.12.2023
23.05.2022 - 29.05.2022
21 - 40
Virtuaali Projektijohtaminen
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
30 credits
30 credits
Approved/Failed
Markus Kanerva
Distance learning
Course book: Max H. Bazerman, Don A. Moore, Judgment in Managerial Decision Making, 8th Edition, Wiley. https://laurea.finna.fi/Record/3amk.280187
Additional reading materials are given on Canvas platform. Students are also encouraged to search for (academic) literature sources.
In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.
The study unit is organized virtually on Canvas platform. There is one kick-off lecture on Tuesday, November 22nd, 2022, at 17:00 - 18:30 (EET).
The study unit contains a development-oriented essay.
You can reach the instructor and your fellow students through the Q&A discussion board on Canvas platform. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas platform.
“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
To achieve grade 5 (excellent) the student must be able to:
- create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
- solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
- develop the activities of the competence area in a target-oriented and communal fashion. (Development)
- communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)
To achieve grade 5 (good) the student must be able to:
- gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
- use concepts of the area of expertise fairly. (Knowledge base)
- solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
- create target-oriented, justified development plans considering the community. (Development)
- communicate in a competent, clear and consistent manner both orally and in writing. (Communication)
To achieve grade 1 (satisfactory) the student must be able to:
- gather, process, produce and evaluate information widely. (Knowledge base)
- use concepts of the area of expertise systematically. (Knowledge base)
- solve problems in research, development and/or innovation activities. (Problem solving)
- recognise and analyse focuses of development making use of the knowledge base. (Development)
- communicate clearly both orally and in writing. (Communication)
“Students who has failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. A failed study attainment can be retaken twice. A failure ...[to submit an assignment in due time] is considered to be one completion attempt." (Laurea degree regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Urkund is used when assignments are checked, the lecturer will inform the students of this.
English
14.11.2022 - 31.03.2023
23.05.2022 - 29.05.2022
21 - 40
Markus Kanerva, Kaisa Hytönen
The study unit corresponds to the requirements of Master's level education.
According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.
If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."
The student needs to complete the assignments of the orientation phase by Nov 13, 2022 to continue further with the study unit.
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
1 credits
5 credits
Approved/Failed
All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.
The study unit includes a development-oriented essay where the students are encouraged to solve practical problems at their own workplace.
Recommended kick-off lecture on Tuesday, November 22nd, 2022, at 17:00 - 18:30 (EET) via Zoom.
The study unit and assignments are divided into modules. Each module has a deadline (DL):
Orientation: DL Dec 11, 2022.
Note that you need to complete the assignments of the orientation phase by Dec 11, 2022, to continue further with the study unit.
Module 1: Introduction to heuristics, biases, and nudges in business environment: DL Jan 8, 2023
Module 2: Deeper into behavioral economics: DL Jan 22, 2023
Module 3: Ethical perspectives of nudging: DL Feb 5, 2023
Module 4: Promoting change through behavioral insights : DL Feb 19, 2023
Module 5: Applying behavioral perspective in transformational change management: DL Mar 5, 2023
Retake DL Mar 31, 2023
Use of international academic literature. International student group.
Orientation 8 hours
Independent work 125 hours (each module 25 hours)
In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior, and understand the basics of choice architecture.
In this study unit we will take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.
There is no implementations attached to this degree programme.
