Academic year 2021 - 2022

•   Brand Mash-Up – Transforming Your Business Through Collaboration HY00BM74-3005 01.08.2021-31.12.2021  5 credits  (HYV421SJ) +-
  Learning outcomes of the course

  The student is able to:
  • analyse their own personal brand by choosing brands to collaborate with (using the mash-up canvas)
  • create a brand mash-up framework based on branding literature
  • evaluate the financial value of brands and crea te a plan for collaborating brands
  • design new service or product brands with brand mash-up tools

  ---

  Teacher in charge

  Maria Ekström

  Mode of delivery

  Distance learning

  Learning materials and recommended literature

  Aaker, D. & Aaker, J. L. 2016. What are Your Signature Stories? California Management Review, 58(3), pp. 49-65. doi:10.1525/cmr.2016.58.3.49
  Besharat, A. (2010), “How co-branding versus brand extensions drive consumers’ evaluations of new products: A brand equity approach”, Industrial Marketing Management, Vol. 39 No. 8, pp. 1240–1249.
  Brodie, R. J., Glynn, M. S. & Little, V. 2006. The service brand and the service-dominant logic: Missing fundamental premise or the need for stronger theory? Marketing Theory, 6(3), pp. 363-379. doi:10.1177/1470593106066797
  Calonius, H. (2006). Contemporary Research in Marketing: A Market Behaviour Framework. Marketing Theory, 6(4), 419–428. https://doi.org/10.1177/1470593106069936
  Grönroos, C. (2017). On value and value creation in service: a management perspective. Journal of Creating Value, 3(2), 125-141.
  Li, K., & Wang, X. (2019). HOW DOES CO-BRANDING INFLUENCE BRAND IMAGE: A qualitative research on Supreme’s brand image from consumers’ perspectives.
  Liewendahl, H. E., & Heinonen, K. (2020). Frontline employees’ motivation to align with value propositions. Journal of Business & Industrial Marketing.
  Roosens, B., Dens, N., & Lievens, A. (2019). Quid pro quo: The impact of explicit brand mentions and reciprocity in brand alliance communications. European journal of marketing.-London, 53(2), 320-344.
  Sipilä, M. & Ekström,Maria, k. 2019. Brand mash-up: Collaborations, partnerships & branding re-invented. [Vantaa]: Laurea University of Applied Science (Found as a book or a Kindle-version through Amazon
  Mrad, M., Farah, M. F., & Haddad, S. (2019). From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. Journal of Brand Management, 26(5), 567-582.
  Rindell, A. (2013). Time in corporate images: introducing image heritage and image?in?use. Qualitative Market Research: An International Journal.
  Rindell, A., Santos, F. P., & de Lima, A. P. (2015). Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage. Journal of Brand Management, 22(5), 467-484.
  Urde, M. (2013). The corporate brand identity matrix. Journal of Brand Management, 20(9), 742-761.
  Wason, H., & Charlton, N. (2015). How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2(1), 1092192. https://www.cogentoa.com/article/10.1080/23311975.2015.1092192 (Links to an external site.) OPEN ACCESS

  Teaching methods

  This study unit will be offered online starting on the XXXXXXX .
  
  Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.
  
  The following themes will be presented in our online platform Canvas: Branding in a nutshell, Brand heritage, Brand identity and brand image, Brand Values, Brand Financial Value, Mash-up types, Mash-up Interaction Wheel. The assignments will include quizzes, blog posts and a brand mash-up project (group assignment). The course will be finalised at the XXXXXXXX
  
  MODULES:
  Orientation and getting acquainted (mandatory)
  Module 1 Branding in a nutshell 1 credit (ECTS)
  Module 2 Brand Financial Value 1 credit (ECTS)
  Module 3 Brand Mash-Up tools and perspectives 1 credit (ECTS)
  Module 4 Brand Mash-Up Project 2 credits (ECTS)

  Evaluation methods and criteria

  “The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
  
  
  To achieve grade 5 (excellent) the student must be able to:
  
  - create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
  - solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
  - develop the activities of the competence area in a target-oriented and communal fashion. (Development)
  - communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)
  
  To achieve grade 3 (good) the student must be able to:
  
  - gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
  - use concepts of the area of expertise fairly. (Knowledge base)
  - solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
  - create target-oriented, justified development plans considering the community. (Development)
  - communicate in a competent, clear and consistent manner both orally and in writing. (Communication)
  
  To achieve grade 1 (satisfactory) the student must be able to:
  - gather, process, produce and evaluate information widely. (Knowledge base)
  - use concepts of the area of expertise systematically. (Knowledge base)
  - solve problems in research, development and/or innovation activities. (Problem solving)
  - recognise and analyse focuses of development making use of the knowledge base. (Development)
  - communicate clearly both orally and in writing. (Communication)
  
  
  
  All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. [If Urkund is used when assignments are checked, the lecturer will inform the students of this.]

  Language of instruction

  English

  Timing

  01.08.2021 - 31.12.2021

  Enrollment period

  24.05.2021 - 30.05.2021

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV421SJ

  Seats

  0 - 40

  Small group(s)

  • Pienryhmä 1 (Size: 10. Open university: 10.)

  Teacher(s)

  Maria Ekström

  Further information for students

  The study unit corresponds to the requirements of Master's level education.

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  RDI portion

  2 credits

  Virtual portion

  5 credits

  Evaluation scale

  H-5

  Alternative completion methods

  According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.

  Co-operation with working life and/or RDI

  Students are supposed to contact the organizations included in the brand mashups

  Important dates

  Please attend the first online session on the XXXXXXXX (mandatory)

  Students workload

  One credit equals approximately 26.7 hours of work performed by the student. The different assignments are divided in the following manner:
  
  MODULES:
  Orientation and getting acquainted (mandatory)
  Module 1 Branding in a nutshell 1 credit (ECTS)
  Module 2 Brand Financial Value 1 credit (ECTS)
  Module 3 Brand Mash-Up tools and perspectives 1 credit (ECTS)
  Module 4 Brand Mash-Up Project 2 credits (ECTS) Group work

  Content and scheduling

  Brand strategy, brand development, branding for growth

•   Digital Marketing HY00BM77-3003 01.08.2021-31.12.2021  5 credits  (HYV421SJ) +-
  Learning outcomes of the course

  The student is able to:
  • Develop digital marketing strategies using electronic media
  • Implement digital marketing strategies into practice
  • Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
  • Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
  
  Literature: Kotler et al, 2018, Marketing 4.0
  Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
  Selected articles from business sources, e.g.: Business Week, Economist
  
  Studying methods: exercises, online discussions, group project work, examination

  ---

  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.08.2021 - 31.12.2021

  Enrollment period

  24.05.2021 - 30.05.2021

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV421SJ

  Seats

  0 - 30

  Teacher(s)

  Eija Lipasti

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

•   Legal design in change management HY00BM75-3003 01.08.2021-31.12.2021  5 credits  (HYV421SJ) +-
  Learning outcomes of the course

  The student is able to:
  • apply means and processes of service and legal design
  • manage legal aspects affecting transformation in business
  • utilize visual thinking and communication to secure shared understanding of legal documents
  • develop and create legal information, services and systems with their intended users, based on their needs and abilities

  ---

  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.08.2021 - 31.12.2021

  Enrollment period

  24.05.2021 - 30.05.2021

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV421SJ

  Seats

  0 - 30

  Teacher(s)

  Jukka Linna

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

•   Living in a changing world HY00BM78-3003 01.08.2021-31.12.2021  5 credits  (HYV421SJ) +-
  Learning outcomes of the course

  The student is able to:
  • work with and understand different cultures
  • collect data on the diffusion of technology in different countries and understand the underlying forces preventing or enabling diffusion
  • have an understanding of future studies

  ---

  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.08.2021 - 31.12.2021

  Enrollment period

  24.05.2021 - 30.05.2021

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV421SJ

  Seats

  0 - 30

  Teacher(s)

  Ville Saarikoski

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

•   Master's Thesis A9317-3006 01.08.2021-31.12.2022  30 credits  (HYV421SJ) +-
  Learning outcomes of the course

  The student is able to
  - plan, carry out and evaluate a service development project within a given timeframe by applying appropriate methods
  - manage and transform work contexts that are complex, unpredictable and require new strategic approaches
  - identify and formulate problems and solutions critically, independently and creatively
  - use the specialised problem solving skills required in research and innovation in order to develop new procedures and knowledge and to integrate knowledge from different fields
  - take responsibility for contributing to professional practice and knowledge
  - carry out and manage project tasks, take initiatives, adopt a developmental approach to work and initiate and implement change processes

  ---

  Mode of delivery

  Face-to-face

  Language of instruction

  Finnish

  Timing

  01.08.2021 - 31.12.2022

  Enrollment period

  24.05.2021 - 30.05.2021

  Number of ECTS credits allocated

  • 30 credits

  Group(s)

  • HYV421SJ

  Teacher(s)

  Maria Ekström, Ville Saarikoski

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Evaluation scale

  Approved/Failed

•   Nudging Transformational Change into Action HY00BM76-3003 01.01.2022-31.07.2022  5 credits  (HYV421SJ) +-
  Learning outcomes of the course

  The student is able to:
  • understand the role of heuristics and biases in business environment
  • explore the fields of behavioral economics and behavioral decision making
  • identify and evaluate psychological factors that either promote or challenge transformation change
  • apply behavioral factors in change management
  • analyze ethical aspects of behavioral interventions and nudges

  ---

  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.01.2022 - 31.07.2022

  Enrollment period

  29.11.2021 - 05.12.2021

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV421SJ

  Seats

  0 - 30

  Teacher(s)

  Kaisa Hytönen

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

•   The Internet Economy HY00BM73-3003 01.09.2021-31.07.2022  5 credits  (HYV421SJ) +-
  Learning outcomes of the course

  The student is able to:
  • identify the role of information in a value creation process
  • apply the skill of vicarious thinking in everyday negotiations and decision making
  • understand the marginal cost zero characteristic of data based goods (non-rivalry goods) and be able to create related new business models embracing this characteristic
  • able to measure the position in a network and understand the value of different positions in a net-work
  • understand value creation in network environments
  • analyze the competitive strengths of companies working in a digital environment providing digital services

  ---

  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.09.2021 - 31.07.2022

  Enrollment period

  24.05.2021 - 30.05.2021

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV421SJ

  Seats

  0 - 30

  Teacher(s)

  Ville Saarikoski

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  H-5

Academic year 2022 - 2023

There is no implementations attached to this degree programme.