Academic year 2020 - 2021

•   Brand Mash-Up – Transforming Your Business Through Collaboration HY00BM74-3002 01.08.2020-31.12.2020  5 credits  (HYV420SJ) +-
  Learning outcomes of the course

  The student is able to:
  • analyse their own personal brand by choosing brands to collaborate with (using the mash-up canvas)
  • create a brand mash-up framework based on branding literature
  • evaluate the financial value of brands and crea te a plan for collaborating brands
  • design new service or product brands with brand mash-up tools

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  Mode of delivery

  Distance learning

  Learning materials and recommended literature

  Sipilä, M & Ekström, M (2019 ). Brand Mash-up, COLLABORATIONS, PARTNERSHIPS & BRANDING REINVENTED
  Brand valuation ISO 10668: https://www.ivsc.org/news/article/professional-insight-analysing-the-value-of-a-brand
  Further material will be introduced in our online platform CANVAS

  Teaching methods

  This study unit will be offered online starting on the 9th of September. Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.
  
  The following themes will be presented in our online platform Canvas: Branding in a nutshell, Brand heritage, Brand identity and brand image, Brand Values, Brand Financial Value, Mash-up types, Mash-up Interaction Wheel. The assignments will include quizzes, blog posts and a brand mash-up project (group assignment). The course will be finalised at the 31st of October, 2020.
  
  MODULES:
  Orientation and getting acquainted (mandatory)
  Module 1 Branding in a nutshell 1 credit (ECTS) (June-August)
  Module 2 Brand Financial Value 1 credit (ECTS) (June-August)
  Module 3 Brand Mash-Up tools and perspectives 1 credit (ECTS) (June-August)
  Module 4 Brand Mash-Up Project 2 credits (ECTS) (August)

  Language of instruction

  Finnish

  Timing

  01.08.2020 - 31.12.2020

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV420SJ

  Seats

  20 - 35

  Teacher(s)

  Maria Ekström

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  RDI portion

  1 credits

  Virtual portion

  5 credits

  Evaluation scale

  H-5

  Co-operation with working life and/or RDI

  Working with company brands and creating new brand mash-ups and brand collaborations

  Important dates

  Starting on the XXXXXXXXXX

  Evaluation criteria

  Satisfactory

  Grade 1 - Student is able
  Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically.
  Problem solving: To solve problems in research, development and/or innovation activities.
  Development: To recognise and analyse focuses of development making use of the knowledge base.
  Communication: To communicate clearly both orally and in writing.

  Good

  Grade 3 - Student is able
  Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.
  Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields.
  Development: To create target-oriented, justified development plans considering the community.
  Communication: To communicate in a competent, clear and consistent manner both orally and in writing.

  Excellent

  Grade 5 - Student is able
  Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.
  Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.
  Development: To develop the activities of the competence area in a target-oriented and communal fashion.
  Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field.

•   Digital Marketing HY00BM77-3002 01.08.2020-31.12.2020  5 credits  (HYV420SJ) +-
  Learning outcomes of the course

  The student is able to:
  • Develop digital marketing strategies using electronic media
  • Implement digital marketing strategies into practice
  • Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
  • Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
  
  Literature: Kotler et al, 2018, Marketing 4.0
  Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
  Selected articles from business sources, e.g.: Business Week, Economist
  
  Studying methods: exercises, online discussions, group project work, examination

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  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV420SJ

  Seats

  20 - 35

  Teacher(s)

  Eija Lipasti

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

•   Legal design in change management HY00BM75-3002 01.08.2020-31.12.2020  5 credits  (HYV420SJ) +-
  Learning outcomes of the course

  The student is able to:
  • apply means and processes of service and legal design
  • manage legal aspects affecting transformation in business
  • utilize visual thinking and communication to secure shared understanding of legal documents
  • develop and create legal information, services and systems with their intended users, based on their needs and abilities

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  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV420SJ

  Seats

  20 - 35

  Teacher(s)

  Jukka Linna

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

•   Living in a changing world HY00BM78-3002 01.08.2020-31.12.2020  5 credits  (HYV420SJ) +-
  Learning outcomes of the course

  The student is able to:
  • work with and understand different cultures
  • collect data on the diffusion of technology in different countries and understand the underlying forces preventing or enabling diffusion
  • have an understanding of future studies

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  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.08.2020 - 31.12.2020

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV420SJ

  Seats

  20 - 35

  Teacher(s)

  Ville Saarikoski

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

•   Master's Thesis A9317-3001 01.08.2020-31.12.2020  30 credits  (HYV420SJ) +-
  Learning outcomes of the course

  The student is able to
  - plan, carry out and evaluate a service development project within a given timeframe by applying appropriate methods
  - manage and transform work contexts that are complex, unpredictable and require new strategic approaches
  - identify and formulate problems and solutions critically, independently and creatively
  - use the specialised problem solving skills required in research and innovation in order to develop new procedures and knowledge and to integrate knowledge from different fields
  - take responsibility for contributing to professional practice and knowledge
  - carry out and manage project tasks, take initiatives, adopt a developmental approach to work and initiate and implement change processes

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  Mode of delivery

  Face-to-face

  Language of instruction

  Finnish

  Timing

  01.08.2020 - 31.12.2020

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 30 credits

  Group(s)

  • HYV420SJ

  Seats

  20 - 35

  Teacher(s)

  Maria Ekström, Ville Saarikoski

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Evaluation scale

  Approved/Failed

•   Nudging Transformational Change into Action HY00BM76-3002 01.01.2021-31.07.2021  5 credits  (HYV420SJ) +-
  Learning outcomes of the course

  The student is able to:
  • understand the role of heuristics and biases in business environment
  • explore the fields of behavioral economics and behavioral decision making
  • identify and evaluate psychological factors that either promote or challenge transformation change
  • apply behavioral factors in change management
  • analyze ethical aspects of behavioral interventions and nudges

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  Mode of delivery

  Distance learning

  Language of instruction

  English

  Timing

  01.01.2021 - 31.07.2021

  Enrollment period

  23.11.2020 - 29.11.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV420SJ

  Seats

  20 - 35

  Teacher(s)

  Kaisa Hytönen

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

•   The Internet Economy HY00BM73-3002 01.09.2020-31.07.2021  5 credits  (HYV420SJ) +-
  Learning outcomes of the course

  The student is able to:
  • identify the role of information in a value creation process
  • apply the skill of vicarious thinking in everyday negotiations and decision making
  • understand the marginal cost zero characteristic of data based goods (non-rivalry goods) and be able to create related new business models embracing this characteristic
  • able to measure the position in a network and understand the value of different positions in a net-work
  • understand value creation in network environments
  • analyze the competitive strengths of companies working in a digital environment providing digital services

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  Mode of delivery

  Distance learning

  Teaching methods

  The course consists of 8 chapters. Each chapter contains a quiz. These quizzes have to be completed successfully to obtain a grade one. To achieve grade two, students need to be active on the discussion forums. Grade three requires reading and reviewing a related academic article (1-2 pages). To achieve a grade four to five, students will also need to return an essay.

  Language of instruction

  English

  Timing

  01.09.2020 - 31.07.2021

  Enrollment period

  18.05.2020 - 24.05.2020

  Number of ECTS credits allocated

  • 5 credits

  Group(s)

  • HYV420SJ

  Seats

  20 - 35

  Teacher(s)

  Ville Saarikoski

  Unit

  Korkeakouluyksikkö D /YAMK

  Programme(s)

  Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila

  Campus

  Laurea Virtual Campus

  Virtual portion

  5 credits

  Evaluation scale

  Approved/Failed

  Internationality

  The course instructor is seeking for opportunities to teach the course in a classroom setting in campuses around the world.
  The course has been taught in a classroom setting for example in New Delhi India at IILM in November 2017 (https://www.iilm.edu/) at the WSG University of Economy in Poland in 2012-2015 (http://www.cwz.wsg.byd.pl/en/homepage.1.html) . In spring 2020 the course was due to be taught in Chile, but the covid-19 pandemia cancelled plans.
  
  In 2020 the course will be taught and available in co-operation with campusonline.fi to students in all the universities of applied sciences in Finland. The course is promoted at different international venues and interested parties are encouraged to enroll and familiarize themselves with the content.

  Students workload

  The course has been designed to be time and place independent.
  Within the start and end times, the student can choose when to start and when to finish and when to study. Please make a plan to ensure that you allocate enough time for your studies.

  Content and scheduling

  I have uploaded the content of the course on to my web page villesaarikoski.com. Note that the actual course will be conducted on the online learning platform canvas and will contain additional elements (quizzes, places to return your assignments etc)

Academic year 2021 - 2022

There is no implementations attached to this degree programme.