Please select the curriculum by the start year of studies and track.
Distance learning
Sipilä, M & Ekström, M (2019 ). Brand Mash-up, COLLABORATIONS, PARTNERSHIPS & BRANDING REINVENTED
Brand valuation ISO 10668: https://www.ivsc.org/news/article/professional-insight-analysing-the-value-of-a-brand
Further material will be introduced in our online platform CANVAS
This study unit will be offered online starting on the 9th of September. Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.
The following themes will be presented in our online platform Canvas: Branding in a nutshell, Brand heritage, Brand identity and brand image, Brand Values, Brand Financial Value, Mash-up types, Mash-up Interaction Wheel. The assignments will include quizzes, blog posts and a brand mash-up project (group assignment). The course will be finalised at the 31st of October, 2020.
MODULES:
Orientation and getting acquainted (mandatory)
Module 1 Branding in a nutshell 1 credit (ECTS) (June-August)
Module 2 Brand Financial Value 1 credit (ECTS) (June-August)
Module 3 Brand Mash-Up tools and perspectives 1 credit (ECTS) (June-August)
Module 4 Brand Mash-Up Project 2 credits (ECTS) (August)
Finnish
01.08.2020 - 09.11.2020
18.05.2020 - 24.05.2020
20 - 35
Maria Ekström
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
1 credits
5 credits
H-5
Working with company brands and creating new brand mash-ups and brand collaborations
Starting on the XXXXXXXXXX
Grade 1 - Student is able
Knowledge base: To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically.
Problem solving: To solve problems in research, development and/or innovation activities.
Development: To recognise and analyse focuses of development making use of the knowledge base.
Communication: To communicate clearly both orally and in writing.
Grade 3 - Student is able
Knowledge base: To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.
Problem solving: To solve problems in research, development and/or innovation activities by applying and combining information from different fields.
Development: To create target-oriented, justified development plans considering the community.
Communication: To communicate in a competent, clear and consistent manner both orally and in writing.
Grade 5 - Student is able
Knowledge base: To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.
Problem solving: To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.
Development: To develop the activities of the competence area in a target-oriented and communal fashion.
Communication: To communicate convincingly both orally and in writing to audiences within and exterior to the field.
Distance learning
English
01.08.2020 - 31.12.2020
18.05.2020 - 24.05.2020
20 - 35
Eija Lipasti
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
Approved/Failed
Distance learning
English
01.08.2020 - 31.12.2020
18.05.2020 - 24.05.2020
20 - 35
Jukka Linna
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
Approved/Failed
Distance learning
English
01.08.2020 - 31.12.2020
18.05.2020 - 24.05.2020
20 - 35
Ville Saarikoski
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
Approved/Failed
Face-to-face
Finnish
01.08.2020 - 31.12.2020
18.05.2020 - 24.05.2020
20 - 35
Virpi Kaartti, Maria Ekström, Ville Saarikoski
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
Approved/Failed
Distance learning
Course book: Max H. Bazerman, Don A. Moore, Judgment in Managerial Decision Making, 8th Edition, Wiley. https://laurea.finna.fi/Record/3amk.280187
Additional reading materials are given on Canvas platform. Students are also encouraged to search for (academic) literature sources.
In this study unit you will learn the basics of behavioral economics and how behavioral insights can be used to nudge organizational change. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business applications, especially in change management.
The study unit is organized virtually on Canvas platform. There is one kick-off lecture on Jan 18 at 17:00 -18:30 (EET)
The study unit contains a development-oriented essay.
You can reach the instructor and your fellow students through the Q&A discussion board on Canvas platform. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas platform
“The evaluation of competence is based on the descriptions of objectives in the curricula and the evaluation criteria provided in the study unit’s implementation plan” (Laurea degree regulations).
To achieve grade 5 (excellent) the student must be able to:
- create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion. (Knowledge base)
- solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields. (Problem solving)
- develop the activities of the competence area in a target-oriented and communal fashion. (Development)
- communicate convincingly both orally and in writing to audiences within and exterior to the field. (Communication)
To achieve grade 5 (good) the student must be able to:
- gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. (Knowledge base)
- use concepts of the area of expertise fairly. (Knowledge base)
- solve problems in research, development and/or innovation activities by applying and combining information from different fields. (Problem solving)
- create target-oriented, justified development plans considering the community. (Development)
- communicate in a competent, clear and consistent manner both orally and in writing. (Communication)
To achieve grade 1 (satisfactory) the student must be able to:
- gather, process, produce and evaluate information widely. (Knowledge base)
- use concepts of the area of expertise systematically. (Knowledge base)
- solve problems in research, development and/or innovation activities. (Problem solving)
- recognise and analyse focuses of development making use of the knowledge base. (Development)
- communicate clearly both orally and in writing. (Communication)
“Students who have failed assignments or examinations required for passing a study unit must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit.” (Laurea degree regulations.)
All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed.
English
15.01.2021 - 25.04.2021
23.11.2020 - 29.11.2020
20 - 35
Kaisa Hytönen, Markus Kanerva
The study unit corresponds to the requirements of Master's level education.
According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) “In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit” (Decision by the vice president, education 7/2019).
Students of the Master's programme Behavioral Insights in Business Applications (Päätöksenteon ilmiöt johtamisessa, kehittämisessä ja asiakastyössä) are not eligable to apply to this study unit.
The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
1 credits
5 credits
According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Link.
The study unit includes a development-oriented essay where the students are encouraged to solve practical problems at their own workplace.
Recommended kick-off lecture on Jan 18 at 17:00 -16:30
The study unit and assignments are divided into Modules. Each module has a DL:
Orientation: DL Jan 31 midnight
Module 1: Introduction to heuristics, biases, and nudges in business environment: DL Feb 14 midnight
Module 2: Deeper into behavioral economics: DL Feb 28 midnight
Module 3: Ethical perspectives of nudging: DL Mar 14 midnight
Module 4: Promoting change through behavioral insights : DL Mar 28 midnight
Module 5: Applying behavioral pespective in transformational change management: DL Apr 11 midnight
Retake DL Apr 25 midnight
Use of international academic literature. International student group.
Orientation 8 hours
Each module 25 hours.
Distance learning
The course consists of 8 chapters. Each chapter contains a quiz. These quizzes have to be completed successfully to obtain a grade one. To achieve grade two, students need to be active on the discussion forums. Grade three requires reading and reviewing a related academic article (1-2 pages). To achieve a grade four to five, students will also need to return an essay.
English
01.09.2020 - 31.07.2021
18.05.2020 - 24.05.2020
20 - 35
Ville Saarikoski
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
H-5
The course instructor is seeking for opportunities to teach the course in a classroom setting in campuses around the world.
The course has been taught in a classroom setting for example in New Delhi India at IILM in November 2017 (https://www.iilm.edu/) at the WSG University of Economy in Poland in 2012-2015 (http://www.cwz.wsg.byd.pl/en/homepage.1.html) . In spring 2020 the course was due to be taught in Chile, but the covid-19 pandemia cancelled plans.
In 2020 the course will be taught and available in co-operation with campusonline.fi to students in all the universities of applied sciences in Finland. The course is promoted at different international venues and interested parties are encouraged to enroll and familiarize themselves with the content.
The course has been designed to be time and place independent.
Within the start and end times, the student can choose when to start and when to finish and when to study. Please make a plan to ensure that you allocate enough time for your studies.
I have uploaded the content of the course on to my web page villesaarikoski.com. Note that the actual course will be conducted on the online learning platform canvas and will contain additional elements (quizzes, places to return your assignments etc)
Face-to-face
English
01.08.2021 - 31.12.2021
24.05.2021 - 30.05.2021
Maria Ekström
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
Approved/Failed
Distance learning
English
01.08.2021 - 31.12.2021
24.05.2021 - 30.05.2021
0 - 30
Eija Lipasti
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
Approved/Failed
Distance learning
English
01.08.2021 - 31.12.2021
24.05.2021 - 30.05.2021
0 - 30
Jukka Linna
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
Approved/Failed
Distance learning
English
01.08.2021 - 31.12.2021
24.05.2021 - 30.05.2021
0 - 30
Ville Saarikoski
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
Approved/Failed
Face-to-face
Finnish
01.08.2021 - 31.12.2022
24.05.2021 - 30.05.2021
Maria Ekström, Ville Saarikoski
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
Approved/Failed
Distance learning
English
01.01.2022 - 31.07.2022
29.11.2021 - 05.12.2021
0 - 30
Kaisa Hytönen
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
Approved/Failed
Distance learning
English
01.09.2021 - 31.07.2022
24.05.2021 - 30.05.2021
0 - 30
Ville Saarikoski
Korkeakouluyksikkö D /YAMK
Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Laurea Virtual Campus
5 credits
H-5