Study Guide

Learning outcomes

The student is able to
- design and evaluate successful social media strategy
- develop social media actions in customer aquisition and to reach sales targets
- monitor and analyze customer engagement
- compare and evaluate different digital marketing platforms and tools

Learning materials and recommended literature

On average it takes several weeks to study the online material. So, please prepare working average 10h/week in order to acccomplish the material, because without finalized study parts in Hubspot (you earn points from them) you cannot join the hackathon.
Start studying course material as soon as you enroll in Hubspot Academy (see modules for more info). Start writing Learning Diary after every studying session. The sooner you start the better you become.
While studying the theory material, keep in your mind that this is the preparation for hackathon. It is the very same material you are asked to use in your hackathon presentation, where you make a marketing plan and proposal for the company.
Online material gives great tools and principals for your hackathon presentation.

Grading scale

H-5

Evaluation methods and criteria

Your grade will be based on your performance in course assignments (Learning diary) and your performance as a team member in the project. (Buddycheck as peer evaluation and feedback from the company)

The study unit will be evaluated according to Laurea's 2nd level requirement criteria.