Latest Trends of Social Media and Marketing Automation (5 cr)
Code: TO00BT65-3002
General information
Enrollment
29.11.2021 - 05.12.2021
Timing
01.03.2022 - 15.06.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Marjaana Ajanto
- Anna Nolvi
Teacher in charge
Marjaana Ajanto
Groups
-
CCH221SYComplementary competence (bachelor’s studies), S21, Business, administration and law
Learning outcomes
The student is able to
- design and evaluate successful social media strategy
- develop social media actions in customer aquisition and to reach sales targets
- monitor and analyze customer engagement
- compare and evaluate different digital marketing platforms and tools
Grading scale
H-5