SB: International Business Development in Health and Beauty Business (15 cr)
Code: SB00BK94-3002
General information
Enrollment
25.11.2019 - 01.12.2019
Timing
13.01.2020 - 20.05.2020
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Hyvinkää
Teaching languages
- English
Seats
2 - 4
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Katriina Knuuti
Teacher in charge
Katriina Knuuti
Groups
-
HLBV19SN
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: International Business Development in Health and Beauty Business. In this project, a student has the opportunity to become familiar with entrepreneurship in the health and beauty business. The student learns how to analyze current trends in digital services, develop digital service processes and use digital tools to support marketing. Use of strategic planning, analysis (e.g. global competitor analysis) and decision making tools are also included to the project.
Create and develop digital services and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
Location and time
Project meetings on on Mon 10-11
The invitation of the project briefing (when project starts) will be sent by e-mail.
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets
Forms of internationality
Study is suitable for exchange students
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project.
Level II