Service Business; Marketing Research and Analysis, Launch Campaign and Digital Marketing Development in Construction Business (15 op)
Toteutuksen tunnus: SB00BK89-3001
Toteutuksen perustiedot
Ilmoittautumisaika
13.05.2019 - 26.05.2019
Ajoitus
19.08.2019 - 18.12.2019
Opintopistemäärä
15 op
Virtuaaliosuus
8 op
TKI-osuus
15 op
Toteutustapa
47 % Lähiopetus, 53 % Etäopetus
Yksikkö
Laurea-ammattikorkeakoulu
Toimipiste
Laurea Hyvinkää
Opetuskielet
- Suomi
Paikat
3 - 5
Koulutus
- Liiketalouden koulutus (HLY2), Laurea yhteinen
Opettaja
- Maija Huhta
- Pyry Airaksinen
Vastuuopettaja
Maija Huhta
Ryhmät
-
HLBV19SNLiiketalouden ydinosaamisen P2P-projektit
Toteutustapa
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: International business development in construction business sector. Marketing analysis & planning and implementation in selected markets.
Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
Aika ja paikka
Project meetings on Thursdays 9-10
The invitation of the project briefing (when project starts) will be sent by e-mail on Aug./Sept. 2019
Oppimateriaali ja suositeltava kirjallisuus
Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.
Kansainvälisyys toteutuksella
Study is suitable for exchange students
Opiskelijan ajankäyttö ja kuormitus
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Evaluation criteria will be gone through in the beginning of the project