Marketing Communications (10 cr)
Code: R0288-3001
General information
Enrollment
26.11.2018 - 06.01.2019
Timing
31.01.2019 - 31.07.2019
Number of ECTS credits allocated
10 op
RDI proportion
5 op
Mode of delivery
Contact teaching
Unit
Laurea university of applied sciences
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
- Johanna Lunkka
Teacher in charge
Riikka Siuruainen
Groups
-
TOH218SYTäydentävä osaaminen (amk-tutkinto), S18, Kauppa, hallinto ja oikeustieteet
Learning outcomes
The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy
Grading scale
H-5
Further information
The study unit is basically the same as study unit TO00BT59 Multichannel Marketing Communication which replaces this study unit.