Brand Performance and Development (5 cr)
Code: R0287-3002
General information
Enrollment
13.05.2019 - 28.08.2019
Timing
04.09.2019 - 02.12.2019
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
RDI proportion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea university of applied sciences
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Riikka Siuruainen
Teacher in charge
Riikka Siuruainen
Groups
-
TOH219SY
Learning outcomes
The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development
Further information
This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.