Clubs' Low-threshold Actions Sservices, Customers and Marketing (1 cr)
Code: AV00BW07-3001
General information
Enrollment
23.05.2022 - 31.10.2022
Timing
12.09.2022 - 31.12.2022
Number of ECTS credits allocated
1 op
Virtual proportion
1 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D, Verkkokampus, sote
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
0 - 100
Teachers
- Mikko Julin
- Jari Kyrö
Teacher in charge
Mikko Julin
Scheduling groups
- Avoin AMK (Size: 100. Open UAS: 100.)
Small groups
Learning outcomes
The student is able to
- identify, compare and evaluate new club operating models and their backgrounds
- market non-competitive activities to different target groups, including new club actors
- use various marketing channels when communicating about non-competitive activities
- plan for maximizing club resources to develop non-competitive activities
Teaching methods
The implementation plan is available in Finnish.
Grading scale
Approved/Failed