Pricing in Service Business (5 cr)
Code: A9388-3004
General information
Enrollment
05.04.2021 - 11.04.2021
Timing
10.05.2021 - 31.08.2021
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Korkeakouluyksikkö D /YAMK
Campus
Laurea Virtual Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Complementary competence, master’s studies in English (CYJ2), Generic studies
Teachers
- Kaija Koivusalo
- Apramey Dube
Teacher in charge
Kaija Koivusalo
Scheduling groups
- Pienryhmä 1 (Size: 5. Open UAS: 5.)
Groups
-
CYJ21KJComplementary competence (master’s studies in English), K21, Generic studies
Small groups
- Pienryhmä 1
Learning outcomes
The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice
Teaching methods
This is an online study unit (Canvas) which starts 10th May and ends 31st August 2021.
Location and time
Online, Canvas learning environment.
Learning materials and recommended literature
A list of recommended reading will be published in Canvas.
Important dates
Orientation: May
Module 1 Pricing methods and revenue streams. May & June
Module 2 How to build a pricing strategy? June
Module 3 Dynamic pricing. July & August
Active participation in online discussions is required.
The return dates for assignments will be informed in the Canvas learning environment.
There will be a team project during the summer, which is returned in August. In August there will be final discussions, peer review and you will return your final learning diary.
Students workload
5 ECTS = approximately 135 student working hours
Content and scheduling
Orientation and learning diary
Module 1 Pricing methods and revenue streams
Module 2 How to build a pricing strategy?
Module 3 Dynamic pricing
Further information for students
This study unit is for Master level students (YAMK) only. Bachelor level students cannot enroll to this course.
Canvas learning environment is used.
Grading scale
H-5
Evaluation methods and criteria
Individual assignments (50%):
Orientation (pass/fail)
Learning Diary (1-5)
Module 1. Pricing methods and revenue streams (pass/fail)
Team assignments (50%):
Module 2. How to build a pricing strategy? (pass/fail)
Module 3. Dynamic pricing (1-5)
Evaluation criteria, satisfactory (1-2)
Grade 1 - Student is able
Knowledge base:
To gather, process, produce and evaluate information widely. To use concepts of the area of expertise systematically.
Problem solving:
To solve problems in research, development and/or innovation activities.
Development:
To recognise and analyse focuses of development making use of the knowledge base.
Communication:
To communicate clearly both orally and in writing.
Evaluation criteria, good (3-4)
Grade 3 - Student is able
Knowledge base:
To gather, process, produce and evaluate information critically and widely making use of both national and international scientific sources. To use concepts of the area of expertise fairly.
Problem solving:
To solve problems in research, development and/or innovation activities by applying and combining information from different fields.
Development:
To create target-oriented, justified development plans considering the community.
Communication:
To communicate in a competent, clear and consistent manner both orally and in writing.
Evaluation criteria, excellent (5)
Grade 5 - Student is able
Knowledge base:
To create a consistent framework/knowledge base making use of both national and international scientific sources in a critical analytic fashion.
Problem solving:
To solve demanding problems in research, development and/or innovation activities where new knowledge and competence is created as well as to apply and combine information from different fields.
Development:
To develop the activities of the competence area in a target-oriented and communal fashion.
Communication:
To communicate convincingly both orally and in writing to audiences within and exterior to the field.