Tourism Marketing (5 cr)
Code: A9182-3002
General information
Enrollment
25.11.2019 - 01.12.2019
Timing
01.01.2020 - 29.05.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- English
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Annukka Korvenranta
- Petri Miinalainen
Teacher in charge
Petri Miinalainen
Groups
-
CCM219SYComplementary competence (bachelor’s studies), S19, Services
Learning outcomes
After completing the study unit the student is able to:
- analyze marketing environment in tourism sector
- plan and design experiential marketing strategies
- apply co-marketing in digital environment with partners
Content
- marketing and sales strategies
- markets
- marketing mix (services, pricing, distribution channels, communication)
- marketing communication (personal selling, advertising, sales promotion, public relations),
- networks
- marketing plan
Teaching methods
Optima, lectures, team meetings
Location and time
Zoom
Leppävaara campus
Learning materials and recommended literature
Main literature:
Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Fyall, A.; Legohérel, P.; Frochot, I.; Wang, Y.
Routledge 2019.
Other examples of literature:
Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York.
Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.
Alternative completion methods of implementation
-
Co-operation with working life and/or RDI
TBA
Students workload
50 h lectures
85 h independent/ group work
Content and scheduling
Intensive course. Please prepare to attend to all lectures in schedule. The exact schedule will be confirmed when the course begins.
Further information for students
Discover tourism or similar tourism studies recommended.
For exchange students in tourism and hospitality field.
First meeting is mandatory for attending the course. If you must be absent from the first meeting, report it in advance by email to teacher. Otherwise we take it that you are not attending this course at all.
Intensive course requires active attencande to all lectures.
Grading scale
H-5
Evaluation methods and criteria
Implementation:
Online exam 40%
Development project (group work) 60%
Evaluation:
Exam
Development project (group work)
Self- and group evaluation