Marketing Project (5 cr)
Code: TP00BL97-3001
General information
Enrollment
26.11.2018 - 02.12.2018
Timing
07.01.2019 - 14.06.2019
Number of ECTS credits allocated
5 op
RDI proportion
5 op
Mode of delivery
Contact teaching
Unit
Laurea Tikkurila, liko
Campus
Laurea Tikkurila
Teaching languages
- English
Seats
0 - 15
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Tiina Turku
Teacher in charge
Tiina Turku
Groups
-
CCH218SY
Learning outcomes
After completing the project, the student is able to
- analyze the partner´s present marketing-mix
- find solutions to marketing challenges
- plan, conduct and measure marketing operations with relevant tools
- apply various marketing means to effectively reach different target segments
Teaching methods
Students work in teams to solve marketing challenges of the partner.
Theoretical knowledge is acquired by lectures, readings and learning circles.
Grading scale
H-5
Evaluation methods and criteria
Assessment is based on Laurea´s general assessment criteria.
Detailed criteria is given by the start of the project.