Sales and Managing Customerships (10 cr)
Code: TO00BL02-3002
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
09.09.2019 - 18.11.2019
Number of ECTS credits allocated
10 op
RDI proportion
5 op
Mode of delivery
Contact teaching
Unit
Laurea university of applied sciences
Campus
Laurea Otaniemi
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
- Eeva Miettinen
- Johanna Lunkka
Teacher in charge
Johanna Lunkka
Groups
-
TOH219SY
Learning outcomes
The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control
Grading scale
H-5