SB: Developing Stakeholder Communication and Brand Communication Best Practices in Sustainable Industrial Sector (15 cr)
Code: SB00BK03-3002
General information
Enrollment
26.11.2018 - 02.12.2018
Timing
07.01.2019 - 20.05.2019
Number of ECTS credits allocated
15 op
Virtual proportion
8 op
RDI proportion
15 op
Mode of delivery
47 % Contact teaching, 53 % Distance learning
Campus
Laurea Hyvinkää
Seats
3 - 5
Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
- Katriina Knuuti
- Teppo Leppälahti
Teacher in charge
Katriina Knuuti
Groups
-
HLBV18SN
-
IHBWKV-vaihdon koulutusohjelma/Yhteiskuntatieteiden, liiketalouden ja hallinnon ala
Teaching methods
Project implementation mode: the project will be carried out as a P2P project in cooperation with the company
Project content: Developing Stakeholder Communication and Brand Communication Best Practices in Sustainable Industrial Sector. Benchmarking, Concept development. Create and develop digital services and use digital tools for marketing purposes. Research and manage customer experiences. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.
This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneruship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes (coaching sessions on Mon or Tue)
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes
Location and time
Project meetings on Tue afternoon, tbd.
The invitation of the project briefing (when project starts) will be sent by e-mail on Jan. 2019.
Learning materials and recommended literature
Suitable sources will be discussed in the beginning of the project according to the project´s assignment
and targets.
Forms of internationality
Study is suitable for exchange students
Students workload
The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8
hours for independent work.
Grading scale
H-5
Evaluation methods and criteria
Evaluation criteria will be gone through in the beginning of the project.