Digital Service Business and Marketing (10 op)
Toteutuksen tunnus: R0218-HLV1811A
Toteutuksen perustiedot
Ilmoittautumisaika
14.05.2018 - 14.06.2018
Ajoitus
20.08.2018 - 21.12.2018
Opintopistemäärä
10 op
Virtuaaliosuus
10 op
Toteutustapa
Etäopetus
Yksikkö
Laurea Tikkurila, liko
Toimipiste
Laurea Tikkurila
Opetuskielet
- Englanti
Paikat
40 - 80
Koulutus
- Liiketalouden koulutus (HLV2), Laurea Tikkurila
Opettaja
- Riku Riski
- Marjaana Marmo
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
HLV217SALiiketalouden koulutus, verkko-opinnot, S17, Tikkurila
Osaamistavoitteet
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Toteutustapa
This is an online course and the learning platform used in the course is Eliademy.
Participants will receive an invitation to the learning platform through their school email address in the beginning of September.
The main themes in the course are:
- Digital marketing tools and techniques
- Transformation to digital economy and business
All the assignments are individual
In addition to assignments and quizzes you will accomplish industry certifications.
Aika ja paikka
This study unit is completely online
Oppimateriaali ja suositeltava kirjallisuus
All the material used is available online. In addition to learning platform material there will be ebooks, articles and videos.
Työelämäyhteistyö ja/tai TKI
As part of the course the participants will take certification courses offered by acknowledged industry partners.
Toteutuksen tärkeät päivämäärät
Participants will receive an invitation to the learning platform through their school email address in the beginning of September.
Certifiications can be accomplished any time during the autumn semester (from September to December). Other parts of the course are open from October 15th to December 21st. The participants can proceed at the own pace as long as the latest return dates (deadlines) are met.
Kansainvälisyys toteutuksella
The participants will earn internationally acknowledged certificates offered by international organizations.
Opiskelijan ajankäyttö ja kuormitus
Since the study unit is based on individual tasks and assignments the students are required to manage their own time and work well and independently.
The average estimated time for a student to study the material, do the assignments and take the certification mini-courses offered by an outside organization is 270 hours.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Grading will be based on individual assignments and certifications.
Hylätty (0)
The student fails to return the needed assignments and certifications in a given time.
Arviointikriteerit, tyydyttävä (1-2)
Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.
Arviointikriteerit, hyvä (3-4)
Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.
Arviointikriteerit, kiitettävä (5)
Will be announced in detail in the Eliademy platform. Grading is based on earning points from diffferent parts of the study unit.