Digital Service Business and Marketing (10 cr)
Code: R0218-HLA1811
General information
Enrollment
14.05.2018 - 14.06.2018
Timing
03.09.2018 - 29.11.2018
Number of ECTS credits allocated
10 op
Virtual proportion
5 op
RDI proportion
5 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
40 - 80
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Riikka Siuruainen
- Asko Mononen
- Petri Miinalainen
- Juha Uutela
Teacher in charge
Asko Mononen
Groups
-
NIA217SN
-
HCA217SNDegree Programme in Security Management, daytime studies, S17, Leppävaara
-
NTA217SNTietojenkäsittelyn koulutus, päivätoteutus, S17, Leppävaara
-
HBA217SN
-
HSA217SNTurvallisuusalan koulutus, päivätoteutus, S17, Leppävaara
-
HLA217SN
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Development project at Laurea Digital Living Lab, Leppävaara. Studies require active participation in customer projects within teams. The coaching is available weekly, on Monday and Thursday afternoons in 247. This way of studying requires entrepreneurial mindset, can-do attitude and collaboration skills.
Course has two parts: A) development project for customer and B) theory report.
Purpose of A) is to get students familiar with the practical work done in digital development and marketing projects in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.
Location and time
Leppävaara, Espoo.
Learning materials and recommended literature
Shared material bank online.
Co-operation with working life and/or RDI
Group work is real-life digital development project for Laurea's customers&partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company). We aim to develop Laurea-level digital capabilities and agile way of working as well.
Important dates
Coaching available every Monday and Thursday afternoons during autumn.
Forms of internationality
International projects are welcome.
Students workload
This course requires entrepreneurial, can-do, maker -attitude.
Grading scale
Approved/Failed
Evaluation methods and criteria
Two parts: A) project for customer and B) theory report. Purpose of A) is to get students familiar with the practical work done in companies. Purpose of B) is to get students familiar with academic writing and content production. Both of these are planned to increase the skills in demand by companies and hence employability of Laurea graduates.
Evaluation criteria, approved/failed
1. Project work for customers 50% (360 feedback from personal reflection, team members, customer and coaches).
2. Theory report 50% (or other agreed individual work like digital guide in video/brochure/article format - evaluated by coaches)
Evaluation criteria, fail (0)
Failing to deliver.
Evaluation criteria, satisfactory (1-2)
See comments field.
Evaluation criteria, good (3-4)
See comments field.
Evaluation criteria, excellent (5)
See comments field.