Service Design (10 cr)
Code: R0216-3029
General information
Enrollment
26.11.2018 - 02.12.2018
Timing
07.01.2019 - 14.06.2019
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 240
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Saara Gröhn
- Kati Tawast
- Anna Nolvi
- Laura Salmi
- Päivi Harmoinen
- Miia Seppänen
- Tarja Chydenius
Teacher in charge
Kati Tawast
Scheduling groups
- Project-based learning (Intensive week followed by weekly contact meetings) (Size: 40. Open UAS: 0.)
- Service Design Online Learning (Size: 40. Open UAS: 0.)
- Design Sprint, 14.1.-25.1.2019(Laurea Winter School) (Size: 20. Open UAS: 0.)
- Design Sprint, 3.-14.6.2019 (10 days of 100 challenges hackathon) 3AMK (Size: 40. Open UAS: 0.)
- Design Sprint, April-May 2019 (Size: 40. Open UAS: 0.)
Groups
-
HLA217SN
-
HLG218KN
-
HSA217SNTurvallisuusalan koulutus, päivätoteutus, S17, Leppävaara
-
HBA217SN
-
NIA217SN
-
HCA217SNDegree Programme in Security Management, daytime studies, S17, Leppävaara
-
NTA217SNTietojenkäsittelyn koulutus, päivätoteutus, S17, Leppävaara
Small groups
Learning outcomes
The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design
Teaching methods
Learning by Developing
Service Design methods
Facilitation methods
Learning materials and recommended literature
Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.
Alternative completion methods of implementation
You can choose one of the following executions:
* Design Sprint (2 weeks' intensive) includes pre-assignment, customer project and service design porfolio
You can watch Design Sprint video here: https://www.youtube.com/watch?v=41Jrf4QRD8M#action=share
* Online
* Semester lasting project
Please notice, all course options include team work.
Co-operation with working life and/or RDI
Service Design Project
Grading scale
H-5
Evaluation criteria, satisfactory (1-2)
Entrepreneurial skills
*is able to try out new things
Tool skills
*is able to identify the tools of Design Sprint Manual including ValueProposition Canvas and Business Model Canvas in developing service concept and earnings logic.
Design thinking skills
*is able to identify the meaning of non-linear and iterative design process in customer value creation(build, measure, learn)
*is able to identify the importance of alternatives before picking a direction
Customer empathy skills
*is able to identify customer and user perspective and the importance of customer insight in service concept development
Experiment skills
*is able to identify the meaning of idea testing when developing service concept and earnings logic.
Evaluation criteria, good (3-4)
Entrepreneurial skills
*is able to try out new things, does not fear failure, but perceives it as an opportunity to learn and develop
Tool skills
*is able to use the tools of Design Sprint Manual including Value Proposition Canvas and
Business Model Canvas in developing service concept and earnings logic.
Design thinking skills
*is able to explore alternatives before picking a particular direction*is able to utilize non-linear and iterative design process in customer value creation(build, measure, learn)
Customer empathy skills
*is able to consider customer and user perspective and listen to the customer
*is able to utilize customer insight in service concept development
Experiment skills
*is able to search andanalyze data which supports ideas and tests the vision.
*is able to test the ideas to learn what works and what does not
Evaluation criteria, excellent (5)
Entrepreneurial skills
*is able to try out new things diversely ,does not fear failure,but perceives it as an opportunity to learn and develop
*is able to take into account both strategical and tactical aspects in the project work
Tool skills
*is able to use diversely the tools of Design Sprint Manual including Value Proposition Canvas and Business Model Canvas in developing servicec oncept and earnings logic.
Design thinking skills
*is able to explore excellently multiple alternatives before picking and refining a particular direction
*is able to utilize excellently non-linear and iterative designprocess in customer value creation(build, measure, learn)
Customer empathy skills
*is able to consider relentlessly
customer and user perspective and listen to the customer.
* is able to consider widely customer insight in service concept development.
Experiment skills
*is able to search and analyze diversely data which support the ideas and tests the vision.
*is able to test the ideas at early experiment stages to learn what works and what does not