Service Business and Marketing (10 cr)
Code: A9128-MKA1811
General information
Enrollment
14.05.2018 - 31.05.2018
Timing
05.09.2018 - 12.12.2018
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
5 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Degree programmes
- Matkailu- ja palveluliiketoiminnan koulutus (MKA2), Laurea Leppävaara (Finnish)
Teachers
- Sari Jääskeläinen
- Sini Setälä
Teacher in charge
Sari Jääskeläinen
Groups
-
MKA218KNMatkailu- ja palveluliiketoiminnan koulutus, päivätoteutus, K18, Leppävaara
Learning outcomes
The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business
Grading scale
H-5