Retail Trade Environment and Competitive ToolsLaajuus (5 cr)
Study unit code: A9402
Credits
5 op
Learning outcomes
The student is able to
- form a complete picture of the trade sector and its importance in Finland
- describe the target groups of different retail trade sectors and their purchasing preferences
- describe the role and tasks of retail trade in the supply chain
- describe the competitive tools of a retailer entrepreneurdefine the role of a retailer entrepreneur in the retail trade -supply channel and in a retail chain