Tourism Marketing (5 op)

Tavoitteet

The student is able to:
- analyze marketing environment in tourism sector
- plan and design marketing strategy and operations
- apply marketing communication in digital environment

Oppimateriaali ja suositeltava kirjallisuus

Pääteos:
Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Fyall, A.; Legohérel, P.; Frochot, I.; Wang, Y.
Routledge 2019.

Muita kirjallisuus esimerkkejä:
Chaffey, D. & Smith PR. 2017. Digital Marketing Excellence. Planning, Optimizing and Integrating Online Marketing. Routledge. New York.
Ryan, D. 2017. Understanding Digital Marketing. Marketing strategies for engaging the digital generation. KoganPage. New York.

Toteutustapa

A Canvas learning environment is used to support the implementation, but it is important to take part in teaching and guidance on campus according to schedule. The study unit includes working in pairs or groups. You will receive individual feedback for assignments from the teacher, and working life or peer feedback may also be utilized.

Toteutuksen tärkeät päivämäärät

Läsnäolo aloituskerralla 2.3.2023 on pakollinen. Läsnäoloa edellytetään vierailijoiden ja opiskelijoiden loppuesityksissä.

Kansainvälisyys toteutuksella

Soveltuu vaihto-opiskelijoille.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

20 h luennot & ohjaukset
115 h itsenäinen / tiimityö

Sisältö ja sen jaksotus

Tarkka aikataulu julkaistaan opintojakson alkaessa Canvaksessa.

Arviointiasteikko

H-5

Lisätiedot

Ensimmäinen tapaamiskerta on pakollinen. Mikäli opiskelija ei osallistu, eikä ilmoita poissaolostaan etukäteen, katsotaan ettei opiskelija aio suorittaa opintojaksoa ja ilmoittautuminen hylätään.