SB Traveller Customer Personas & Service Promises (15 op)

Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

P2P project: 1 day kickoff visit to Hanko for Client brief / 2 separate days team working in sprint mode / weekly project work.

Project PreBrief: Laurea, Uudenmaankatu 22, Hyvinkää.
Project Brief: Address: Tbd / Hanko city.

The project is completed in cooperation with: Hanko Tourist Office.

Project description: Project content: Preliminary description and goals: Let’s be creative and analytical! We will discover and define who are the most potential customer personas for the 10 off-season months of coastal vacation paradise, Hanko city. We also define the Service promises for them. We will work partly in Google sprint mode, partly on weekly basis. Interviews and data collecting, analysing the insights, designing Customer Personas and their Customer Promises. Hanko entrepreneurs will use these in their development and marketing. We will use MIRO Board when working with Service Design tools.
Competences and Skills: SERVICE DESIGN, CUSTOMER EXPERIENCE, CO-CREATION, DESIGN SPRINT, TRAVEL SERVICE DESIGN, TOURISM, CUSTOMER JOURNEY, BTOC CUSTOMER, TRAVEL MARKETING, VALUE PROPOSITION, CUSTOMER PROMISE, ORGANIZING & MARKETING, PROJECT MANAGEMENT. (Getting to know Hanko places and people, getting networked with many decision makers as Hanko is THE vacation location :)

The project may provide competence and credits for other modules: PROJECT MANAGEMENT, MARKETING

Guidance sessions and communication practices are agreed on a project-specific basis.

If this project is fully booked, students may use post-enrolment to apply for projects and study units which still accept students.

Laurea reserves the right to make changes.

Työelämäyhteistyö ja/tai TKI

Project’s client: Hanko Tourist Office https://visithanko.fi/en/front-page-in-english/

Toteutuksen tärkeät päivämäärät

Project guidance is offered on a weekly basis. As a student, you may compare the available guidance sessions in Lukkarikone and select those projects/studies that do not overlap. According to the degree regulations (section 18 ) compulsory attendance in a study unit must be specified and justified in the study unit’s implementation plan.

In addition, the project team schedules a separate meeting to work on the project after the kickoff briefing.

Supervisors send a separate briefing invitation to those who were accepted to the project approximately one week before the kickoff briefing.

Kansainvälisyys toteutuksella

This project is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

Prebrief 13.1.2022 15.00-17.00
Thereafter weekly coaching by teacher 20.1.-12.5.2022 10.00-11.00.
Includes apr 2 Sprint days to be agreed together.

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies, Alternatively, the teacher can specify a different manner for the student to confirm that they intend to participate in the studies. The completion of these measures can be required within a week of the studies having begun. The application of the aforementioned approach requires that the teacher notifies the students accepted to the study unit of the practice and that the practice is specifically mentioned in the study unit’s implementation plan.

If the student has a justified reason for not attending the first contact teaching session or for not notifying the teacher of their intention to be involved in studies in the manner required by the teacher, the student must contact the responsible teacher to agree on participation in the studies. Their registration for the study unit will be rejected, of the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified, Another student who is in line for the study unit can be selected in their place."