Market Entry (10 op)
Toteutuksen tunnus: R0301-3009
Toteutuksen perustiedot
- Ilmoittautumisaika
-
18.05.2020 - 24.05.2020
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
14.09.2020 - 31.12.2020
Toteutus on päättynyt.
- Opintopistemäärä
- 10 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 10 op
- Toteutustapa
- Etäopetus
- Toimipiste
- Laurea Verkkokampus
- Opetuskielet
- englanti
- Paikat
- 20 - 40
- Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Opettajat
- Ove Backlund
- Opintojakso
- R0301
Tavoitteet
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Oppimateriaali ja suositeltava kirjallisuus
E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks
Toteutustapa
This course is an online course.
The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.
Työelämäyhteistyö ja/tai TKI
The students will step wise develop a marketing plan for a new foreign target market of an existing or a fictional company.
Toteutuksen tärkeät päivämäärät
14.9.2020 The course will start.
Please introduce yourself in Optima to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students)
31.12.2020 DL of the final report, Marketing plan. .
7.1.2021 and 14.1.2021 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Kansainvälisyys toteutuksella
This course is suitable for the exchange students.
Sisältö ja sen jaksotus
1. Global marketing today - recommended DL 5.10.2020
2. Analysis of the target market - recommended DL 26.10.2020
3. Marketing strategy - recommended DL 16.11.2020
4. Entry modes - recommended DL 7.12.2020
5 . Marketing plan - DL 31.12.2020
7.1.2021 and 14.1.2021 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Arviointiasteikko
Hyväksytty/Hylätty