Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Aika ja paikka

Leppävaara
Weeks 35-44

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

Toteutustapa

Project-based. Service Design Meets Growth Hacking - Together with Idean Helsinki.

Työelämäyhteistyö ja/tai TKI

Service Design Project with Ravintolakolmio Ltd. Growth Hacking Coach from Idean Helsinki.

Toteutuksen tärkeät päivämäärät

Pre Phase
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Weeks 33-34
Optima Online Learning Platform
Pre-assignment (Theory & Literature),individual work
Objective of Pre-assignment:
Orientation
What is Service Design
What is Design Sprint
What is Behavioural Economics
Getting familiar with Service
Design tools
1.Interviewing
2. Personas
3. Journey Maps
4. Mystery Shopping Observation
Design Process (Please note that during weeks 35-44 teams will do field work like interviewing, observation and testing in between the face-to-face workshops on Tuesdays at 09.00-16.00 hrs). It is not possible to have some other study unit on Tuesdays during weeks 35-44 and everyone should be present in the workshops.
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Weeks 35-44
Workshops run by Laurea Service Design Coach together with the Growth Hacking Coach from Idean Helsinki
Outcomes: Service Concept & Service Design Portfolio
Development of service concept for the customer company & description of each service design phase and the outcomes, team work, evaluated using scale (5-1)
Final Phase
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Weeks 45-46
Optima Online Learning Platform
Finalizing Business Model Canvas.
Finalizing Service Design Portfolio which will be given to the customer company.

Arviointiasteikko

H-5

Lisätiedot

KEY CONCEPTS
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Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept
ASSIGNMENTS
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Pre-assignment (Theory & Literature)
Customer project
Development of service concept / team work
Evaluated using scale (5-1)
Service Design Portfolio
Created during the process
The finished service design portfolio is given to the customer project provider