Brand Mash-Up – Transforming Your Business Through Collaboration (5 op)

Tavoitteet

The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools

Aika ja paikka

Online 1st of June to 31st of August

Oppimateriaali ja suositeltava kirjallisuus

Sipilä, M & Ekström, M (2019 ). Brand Mash-up, COLLABORATIONS, PARTNERSHIPS & BRANDING REINVENTED
Brand valuation ISO 10668: https://www.ivsc.org/news/article/professional-insight-analysing-the-value-of-a-brand
Further material will be introduced in our online platform CANVAS.

Toteutustapa

This study unit will be offered online starting on the 1st June, 2020. Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.
The following themes will be presented in our online platform Canvas: Branding in a nutshell, Brand heritage, Brand identity and brand image, Brand Values, Brand Financial Value, Mash-up types, Mash-up Interaction Wheel. The assignments will include quizzes, blog posts and a brand mash-up project (group assignment). The course will be finalised at the 31st of August, 2020.

MODULES:
Orientation and getting acquainted (mandatory)
Module 1 Branding in a nutshell 1 credit (ECTS) (June-August)
Module 2 Brand Financial Value 1 credit (ECTS) (June-August)
Module 3 Brand Mash-Up tools and perspectives 1 credit (ECTS) (June-August)
Module 4 Brand Mash-Up Project 2 credits (ECTS) (August)

Työelämäyhteistyö ja/tai TKI

Working with company brands and creating new brand mash-ups and brand collaborations

Toteutuksen tärkeät päivämäärät

Starting on the 1st June, 2020.

Arviointiasteikko

H-5