Internet Business Models (5 op)

Tavoitteet

The student is able to
- describe differences between virtual world and physical world
- identify business opportunities in the internet and networks
- apply an understanding of the internet society to build new markets
- combine business and information technology knowledge
- utilize opportunities of digitalization for business

Aika ja paikka

This course will start on 1.6.2025 and will end 15.12.2025 .Note if you do assignment for grade 4 to 5, you need to submit that assignment 15 days earlier to allow time for peer reviews.

Students who do not have an earlier account with Laurea, will receive a Laurea account. The instructions how to activate your account are at https://www.laurea.fi/en/degree_programmes/information-for-new-students/laurea-user-accounts/

After activating your account go to canvas.laurea.fi.

The course is a hop on hop off course. In the beginning all registered are encouraged and prompted to visit the online learning platform. The teacher will be sending emails to students, whom he has not yet seen on the platform.

Oppimateriaali ja suositeltava kirjallisuus

All material will be on the online platform. At the end in each chapter you should also find a list of literature.

If you want a sneak peek into the course go to the home page villesaarikoski.com.

Toteutustapa

.The course is online and is known as hop on hop off. You can arrive at any time within the registration period and when you want your final grade, you can indicate that you are ready

The course consists of 8 chapters.

Each chapter contains a quiz (except chapter 8). To achieve grade one, you do the quizzes.
To achieve grade two, students also need to be active on the discussion forums.
To achieve grade three, there is a specific task, which you also need to do. To achieve grade four or five, students will also need to return an essay. The essay should be written in English. The essays will be also peer reviewed.

Työelämäyhteistyö ja/tai TKI

Digital transformation is taking place on the community/society level and it is also taking place at the company level in individual companies. .

This course works with no company in particular, but welcomes feedback from practice.

Toteutuksen tärkeät päivämäärät

The registration period to the course is extended so that you can register up to 1 1/2 months before the end of the course.

See time and place for dates when the course starts and ends.

Kansainvälisyys toteutuksella

The course and its earlier versions, have been been taught in a classroom setting for example in New Delhi India at IILM in November 2017 (https://www.iilm.edu /) at the WSG University of Economy in Poland in 2012-2015 (http://www.cwz.wsg.byd.pl/en/homepage.1.htm l). Special implementations of the course have also been purchased by other universities of applied sciences.

The course is fully online and can be taught anywhere in the world from "home". However the instructor is also seeking for opportunities to teach the course in a classroom setting in campuses around the world.

Toteutuksen valinnaiset suoritustavat

This is a MOOC type course. The course has been created to be rather scalable and alternative ways of doing the course also need to be highly scalable. For this reason there are presently no alternative ways.

Opiskelijan ajankäyttö ja kuormitus

The course has been designed to be time and place independent.

Within the start and end times, the student can choose when to start and when to finish and when to study. Please make a plan to ensure that you allocate enough time for your studies.

1 credit is 27 hours of study. This is a five credit course. Plan to use time and you will get more out of the course.

Sisältö ja sen jaksotus

The course looks into core concepts behind the digital revolution e.g. the marginal cost zero characteristic of digital products and what this means to pricing and business models, the meaning of networks in value creation and the role of game theory in building and arranging markets.

From this the course moves to look into how companies "survive and grow in the age of digital business models" (Libert, Beck, Wind 2016)

By the end of the course the student will master the key tools and thinking required to be competitive in a digital business environment.

For a sneak peek to course content visit villesaarikoski.com

Arviointiasteikko

H-5