Digital Marketing and Sales VIRTUAL Project (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Aika ja paikka

Aikataulut: at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Oppimateriaali ja suositeltava kirjallisuus

Digital Marketing and Sales Canvas course (3ECTS). Platform will be opened for the students when the course starts.
The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

Project content: N.N. project will be defined later
Working life partner: N.N.
AI will be utilized in the project as much as possible. Please read Laurea´s AI Instructions: https://www.laurea.fi/koulutus/opiskelijana-laureassa/tekoalyn-hyodyntaminen-opetuksessa-ja-opiskelussa-laurea-ammattikorkeakoulussa/
Study will be conducted remotely (except orientation day at Campus
In the meetings Finnish language can be used in case all the students are Finnish speaking.
English will be used with the project partner.
Project includes:
- Orientation day on campus mandatory
- 3 ECTS Service Design self-study Canvas Course.
- Virtual weekly meetings.
- Project seminar on Laurea Campus or remote mandatory (Campus to de defined later)

Lecturers/Proferssors:
Tero Uusitalo, https://www.linkedin.com/in/tero-uusitalo-84239a39/


The enrolled students will develop their competencies related to the study in question during this project implementation.
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Työelämäyhteistyö ja/tai TKI

Työelämäkumppani: Määritetään myöhemmin

Toteutuksen tärkeät päivämäärät

Kick-Off, MANDATORY participation): X.X.2025, 10:00-15:00 Hyvinkää Campus, Room 3-13, 3rd floor

Kansainvälisyys toteutuksella

Colloboration with the employer company in English.
All materials will be conducted in English.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

Aims of the project: Will be defined later
Deliverables: will be defined later

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions. [If there are any skills that are not mentioned in the study information, describe them here.]

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.