Service Design and Sustainability Project: HEIComp Latin America Brand Building (15 op)

Tavoitteet

The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations

Oppimateriaali ja suositeltava kirjallisuus

Service Design Canvas -self study part (3 ects)
The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

PROJECT CLIENT: Brazilian HEICOMP partner company U.Experience, https://heicomp.com/
-Expanding knowledge of the HEIComp project in Latin America – Supporting to achieve project's KPIs
-Getting customer understanding, e.g.: Latin America target audience (will be defined in the beginning of the project)
-Using AI
-Gaining understanding of target groups, defining target personas, designing and testing concept (Format) and concrete content for an e-book and newsletters
-Designing how to promote HEIComp project´s results and HEIComp brand in Latin America for target audience
- Final report: Service Design Portfolio

LECTURERS/SUPERVISORS:
Marja Isokangas https://www.linkedin.com/in/marjaisokangas/
Tero Uusitalo https://www.linkedin.com/in/tero-uusitalo-84239a39/

The project will be conducted together with another international team (Digital Marketing & Sales/ Supervisor Tero Uusitalo)
PROJECT MANAGEMENT: Two student project managers are recommended to go towards success. Project managers are supported by two supervisors (Marja and Tero).
NOTE:
There are two Laurea Hyvinkää projects with similar content
HL00BU34-3041/Marja Isokangas
HL00BU35-3051 /Tero Uusitalo
These two project teams will work closely together and for one superteam.

Studying platforms: Teams, Miro & Canvas
GUIDANCE ONSITE at HYVINKÄÄ CAMPUS!

HOW DO YOU BENEFIT FROM THIS PROJECT for WORKING LIFE? YOU WILL
- learn service design thinking, methods, tools and mindset
- expand your personal and international networks
- learn international project management
- learn to work and collaborate in multicultural environment in practice
- use AI in real business project
- learn modern leadership skills in practice
- learn HR management and motivation

REFERENCES:
See the IG video of Spring´s HEIComp- Laurea project:
https://www.instagram.com/p/C6GgIYRiIDk/

THIS IS A DAYTIME LEARNING PROJECT:
An independently studied part (in Canvas) supports the project implementation at the beginning of the studies, but it is mandatory to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised. The client meetings will be in the afternoon Finnish time (when Brazil wakes up).

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

Työelämäyhteistyö ja/tai TKI

International HEIComp Project / Brazilian company U.Experience

Toteutuksen tärkeät päivämäärät

Kick-Off (mandatory participation): 2.9.2024
12:30-16:00 At Hyvinkää campus

It is mandatory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Kansainvälisyys toteutuksella

International Client and assignment by Brazilian Company U.Experience.
The project team will have every few weeks virtual client meetings with U.Experience - in the afternoon when Brazil wakes up.
All material will be produced in English, Spanish and Portuguese. Translating: Spanish/Portuguese speaking (exchange/Laurea) students and if necessary the translations can be made also by the client, U.Experience.
AI tools will also used for translating.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), "Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence." Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

End Products of the project:
- Create an e-book concept /format and newsletter
- Create a customer persona/s of target groups
- Create interesting and inspiring case content about the HEIComp project to the e-book to acvieve HEIComp KPIs
(Number of content outputs will be agreed in the brief)
- Service Design portfolio (final report)

Arviointiasteikko

H-5

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.
This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.

The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.