Training digital marketing skills to small and medium sized exporting enterprises in virtual reality (15 op)

Tavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Aika ja paikka

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Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately after the project assignment.

Toteutustapa

Project goal is to train digital marketing skills.

More specifically project goal is to train digital marketing skills to VIVA RDI-project's small and medium sized exporting enterprises in virtual reality. Organizing digital marketing pop ups. Assisting VIVA project team in digital marketing. Host and help arrange VIVA project's grande finale 30.3.2022. Also, participation in Act Camp events (held in Finnish): 9.2., 16.2., 2.3, 9.3. always at 13.00 to 15.00

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea UAS.

The enrolled students will develop their competencies related to the study in question during this project implementation.

Project's campus day: Thursday

Participation in person on campus is mandatory on project days.
Daytime learning:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life, and peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Työelämäyhteistyö ja/tai TKI

Working life partner: Laurea UAS

Toteutuksen tärkeät päivämäärät

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief).

The Pre-Brief is held on Hyvinkää campus on Thursday the 19th of Jan at 9.00 o'clock.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. The Kickoff Brief is held on Hyvinkää campus on Thursday the 19th of Jan at 12.00 o'clock.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Kansainvälisyys toteutuksella

The project is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Opiskelijan ajankäyttö ja kuormitus

[Calculate the scope of the project on the basis of the number of credits and the duration of the project (1 cr. = 26.7 h).]

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Sisältö ja sen jaksotus

Aims of the project:

Digital Marketing, Teaching Skills, Creating Learning Material, Operating in Virtual Reality.

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.