Digital Service Business and Marketing (10 op)

Tavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Oppimateriaali ja suositeltava kirjallisuus

Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Toteutustapa

Design Sprint

Toteutuksen tärkeät päivämäärät

Preliminary assignment 5.10. - 25.10.2020
Design Sprint week - Innovation week 26.10. - 30.10.2020

Kansainvälisyys toteutuksella

Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/

Opiskelijan ajankäyttö ja kuormitus

Full time work during 26.10. - 30.10.2020
Pre assignment on student's own time 5.10. - 25.10.2020

Arviointiasteikko

H-5

Lisätiedot

During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.

The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The marketing communication of the application solution to the customer group will also be defined.