Customer Relationship Management (5 op)

Tavoitteet

The student is able to
- build and develop customer relationships
- manage customer relationships

Aika ja paikka

On-class training takes place in Laurea Leppävaara campus.

Oppimateriaali ja suositeltava kirjallisuus

Peppers, D. and Rogers, M. 2017.Managing customer experience and relationships : a strategic framework
is the book on this course. Also other material (videos etc.) will be presented throughout the course.

Toteutustapa

After this study course the student is able to
- build and develop customer relationships
- manage customer relationships

This course is implemented by on-class training. Attendance is necessary!

Työelämäyhteistyö ja/tai TKI

Worklife report & presentation (group task) may be done in co-operation with a company which students already are familiar with or they may choose to find a totally new company in which they are interested in.

Kansainvälisyys toteutuksella

Students with foreign background are encouraged to use a company from their home country in the worklife report task.

Opiskelijan ajankäyttö ja kuormitus

This study course consist of three different modules:
1) Book Training workshop (individual task)
2) Essey (individual task)
3) Worklife report & presentation (group task)

Arviointiasteikko

Hyväksytty/Hylätty