Digital Analytics and Consumer Insight (5 cr)
Code: R0296-3003
General information
- Enrollment
-
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
- Timing
-
26.08.2019 - 06.12.2019
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 1 cr
- Virtual proportion
- 4 cr
- RDI proportion
- 1 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Tikkurila
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Objective
The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data
Location and time
Class-room meetings:
4.9.
11.09
23.10.
4.12.
Oppimateriaali ja suositeltava kirjallisuus
Material will be shared during course. The course assignments include Google Analytics Academy -exams and certifications.
Toteutustapa
This is partly online course including class-room meetings at Laurea Tikkurila-campus
After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data
Toteutuksen tärkeät päivämäärät
Class-room meetings:
4.9.
11.09
23.10.
4.12.
Sisältö ja sen jaksotus
Group work and self-paced studies.
Evaluation scale
H-5