Digital Service Business and Marketing (10 cr)

Objective

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Location and time

Sprint during May 25-29, 2020, in Espoo/Helsinki-capital region.

Oppimateriaali ja suositeltava kirjallisuus

Shared learning and working material bank online.

Toteutustapa

The course Is an intensive course
PRE-ASSIGNMENT - the students will be informed about the pre-assignment (theory part) 3 weeks before the start of the sprint.
SPRINT - during May 25-29, 2020 (full-days required). The student will conduct development project. Studies require active participation in customer project in teams. The purpose is to get students familiar with the practical work done in digital service development and marketing projects in companies.

Työelämäyhteistyö ja/tai TKI

For PROJECT & SPRINT studies, the group work is real-life digital development project for Laurea's customers&partners.

Toteutuksen tärkeät päivämäärät

SPRINT - during May 25-29, 2020 (full-days required)

Kansainvälisyys toteutuksella

Study unit is suitable for exchange students. International projects are supported based on availability via our partner school network and RDI-projects.

Completion alternatives

-

Sisältö ja sen jaksotus

SPRINT - during May 25-29, 2020 (full-days required)

Course themes:
- Current Trends In Digital Services
- Digital transformation
- Digital business opportunities
- Digital Business & Marketing Strategy
- Social Media Strategy
- Digital Sales & Marketing Channels And Analytics
- SEO and SEM
- Analyses tools

The students will do a project on digital marketing for a chosen company.

Evaluation scale

H-5