Digital Service Business and Marketing (10 cr)
Code: R0218-3021
General information
- Enrollment
-
09.09.2019 - 15.09.2019
Registration for the implementation has ended.
- Timing
-
01.10.2019 - 18.10.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- RDI proportion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- Laurea university of applied sciences
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
- Tietojenkäsittelyn koulutusohjelma (NTA), Laurea Leppävaara (Finnish)
- Turvallisuuden ja riskienhallinnan koulutus (HTA2), Laurea Leppävaara (Finnish)
Objective
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Location and time
Design Sprint week 14.10. - 18.10.2019, Leppävaara
Preliminary Assigment 23.9. - 13.10.2019
Oppimateriaali ja suositeltava kirjallisuus
How To Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp
Toteutustapa
Design Sprint
Työelämäyhteistyö ja/tai TKI
Op Mobile App
Toteutuksen tärkeät päivämäärät
23.9. - 13.10. Preliminary Assignment
14.10. - 18.10.2019 Design Sprint Week
Student workload
Pre assignment and Design Sprint in five days, full days