Pricing in Service Business (5 cr)

Objective

The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice

Location and time

Online, Canvas learning environment.

Oppimateriaali ja suositeltava kirjallisuus

A list of recommended reading will be published in Canvas.

Toteutustapa

This is an online study unit (Canvas) which starts 10th May and ends 31st August 2021.

Toteutuksen tärkeät päivämäärät

Orientation: May
Module 1 Pricing methods and revenue streams. May & June
Module 2 How to build a pricing strategy? June
Module 3 Dynamic pricing. July & August

Active participation in online discussions is required.

The return dates for assignments will be informed in the Canvas learning environment.
There will be a team project during the summer, which is returned in August. In August there will be final discussions, peer review and you will return your final learning diary.

Student workload

5 ECTS = approximately 135 student working hours

Sisältö ja sen jaksotus

Orientation and learning diary
Module 1 Pricing methods and revenue streams
Module 2 How to build a pricing strategy?
Module 3 Dynamic pricing

Evaluation scale

H-5

Further information

This study unit is for Master level students (YAMK) only. Bachelor level students cannot enroll to this course.
Canvas learning environment is used.