Tourism Destinations Management (5 cr)
Code: TO00BN88-3004
General information
- Enrollment
-
29.11.2021 - 09.01.2022
Registration for the implementation has ended.
- Timing
-
15.01.2022 - 30.04.2022
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual proportion
- 3 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Complementary Competence, bachelor’s studies in English (CCM2), Services
- Teachers
- Annukka Korvenranta
- Marjaana Salomaa
- Teacher in charge
- Marjaana Salomaa
- Study unit
- TO00BN88
Objective
Student will be able to:
- review the characteristics of a good destination brand
- explain the positioning-image-branding approach and define these interconnected concepts
- describe the concept of destination management and planning
- explain DMO´s role and contribution to destination research
- plan and develop tourism services
- identify future trends within tourism industry Student will be able to:
Oppimateriaali ja suositeltava kirjallisuus
Literature will be based on academic journals, such as Annals of Tourism Research, International Journal of Hospitality Management, Tourism Management, International Journal of Contemporary Hospitality Management.
Academic articles(articles should be peer reviewed full text): Scandinavian Journal of Hospitality and Tourism; Journal of Tourism Challenges and Trends; Annals of Tourism Research; Journal of Sustainable Tourism; Tourism Management; Journal of Travel Research; The International Journal of Tourism Research
Toteutustapa
In this project we will take a look in destinations and the role of destination management organisation. Planning and development work are big part of the project.
Case destination in Uusimaa region
Project consists of introduction, regular guidance sessions and final presentations.
Työelämäyhteistyö ja/tai TKI
Case destination in Uusimaa region
Toteutuksen tärkeät päivämäärät
Project consists of introduction, regular guidance sessions and final presentations.
Kansainvälisyys toteutuksella
Suitable for exchange students
Previous tourism studies (Discovering tourism or similar) needed.
Suitable for blended learning programme students
Completion alternatives
Not available.
Student workload
Project consists of introduction, regular guidance sessions and final presentations. Total 135 hours of student work.
Sisältö ja sen jaksotus
Project consists of introduction, regular guidance sessions and final presentations.
Evaluation scale
H-5
Further information
Attending Grand Tour course at the same time suits well.