Digital Service Business and Marketing (10 cr)
Code: R0218-3033
General information
- Enrollment
-
13.05.2019 - 26.05.2019
Registration for the implementation has ended.
- Timing
-
09.09.2019 - 31.10.2019
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- RDI proportion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 120
- Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Objective
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Location and time
Schedule in Optima. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.
Oppimateriaali ja suositeltava kirjallisuus
Shared learning and working material bank online. Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Toteutustapa
AMKoodari, online. All instructions and submissions in Optima.
Optima will be open by the beginning of the study unit.
Työelämäyhteistyö ja/tai TKI
Observations only, no co-operation with companies required.
Toteutuksen tärkeät päivämäärät
See in Optima when open. There are about 6 submission deadlines.
Completion alternatives
-
Student workload
-
Evaluation scale
H-5