Building Internet Enabled MarketsLaajuus (5 op)

Tavoitteet

The student is able to
- understand the characteristics of information and why it is very much different to a physical world
- look at businesses from a network perspective
- identify business opportunities of the internet
- apply an understanding of the information society to build new markets
- work at the intersection of business and information technology

Sisältö

- We will look into how the internet is shaping our business environments and our economy
- Study what it means when digital content is costly to produce cheap to produce i.e. the marginal cost zero challenge
- The invisible hand of markets and economies. Understand how interaction shapes businesses (basic game theory) and how value is created and captured in networks
- Look at some basic principles on how a complex information network (the internet) shapes business opportunities
- The change from consumers to prosumers i.e. how customers and other stakeholders become parts of the business model
- Brick and click, how the virtual shapes the business models of traditional physical world businesses
- Business Model Canvas
- How to build new industries
- basic elements, case examples

Suoritustavat

This is an online course designed to work in a massive open online content (MOOC) environment. Interaction between students is encouraged, assignments contain online quizzes and peer evaluated assignments. Interaction from the teacher has been minimized as is characteristic to MOOC environments. The course is planned to run three times a year.The internet has been shaping our business landscape and our society. Some of the giants of the industrial age like the paper industry, traditional media, retail shops are vanishing and being challenged by new processes and new ways of conducting business. Structures of society like education and health care are being challenged by online education and ehealth services.The key goal for the course is to give the student an understanding of the underlying principles of the new economy. The information society is emerging through extensive experimentation and trial and error at a company, network and society level. Consumers are playing active roles in the business models of new businesses. Although this seems a chaotic and evolutionary process, some of the underlying fundamental principles can be understood. Understanding the principles of the new economy will make the future slightly more predictable and will enable informed decisions to be made by society.The course is an introductory course to understanding the information society. No prior knowledge is needed. The student with an academic motivation can at a later stage study at a far more detailed and academically ambitious level. The application motivated student might take on the challenge and apply the ideas to implementing and creating new businesses or act in society to change its current structures.