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SB-project: International Digital Marketing Development and Implementation for a StartUp Company in B2B Sector (15 op)

Toteutuksen tunnus: SB00BK86-3006

Toteutuksen perustiedot


Ilmoittautumisaika

24.05.2021 - 30.05.2021

Ajoitus

01.08.2021 - 08.12.2021

Opintopistemäärä

15 op

Virtuaaliosuus

8 op

TKI-osuus

15 op

Toteutustapa

47 % Lähiopetus, 53 % Etäopetus

Yksikkö

Laurea Hyvinkää, liko

Toimipiste

Laurea Hyvinkää

Opetuskielet

  • Englanti

Paikat

7 - 7

Koulutus

  • Liiketalouden koulutus (HLB2), Laurea Hyvinkää

Opettaja

  • Pyry Airaksinen

Vastuuopettaja

Pyry Airaksinen

Ryhmät

  • HLBW
    Kansainvälinen vaihto / Liiketalous, Hyvinkää
  • HLBV21SN
    Liiketalouden ydinosaamisen P2P-projektit

Toteutustapa

Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.

Project content: International digital marketing development for a company operating Electric Vehicle Fire Safety business in selected European markets.

- analyze and use business reports and other sources
- make use of strategic planning, analysis and decision making tools in project contexts
- make business decisions in various project contexts
- plan & implement international sales/marketing campaign

This project can also produce knowledge and credits in other modules, such as Project management, Competence in business & entrepreneurship, Communication & interaction, Marketing communications, Developing communication & interaction

Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): No.

If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Oppimateriaali ja suositeltava kirjallisuus

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Kansainvälisyys toteutuksella

Study is suitable for exchange students

Opiskelijan ajankäyttö ja kuormitus

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

Evaluation criteria will be gone through in the beginning of the project.
Evaluation criteria level II is used.